Three Reasons why mothers are good for business

There are many reasons why mothers are good for businesses.

A child sitting in the lap of her mother looking at her mothers laptop as her mother uses it. When women become mothers one of their biggest fears is that they will lose themselves. Rather than seeing pregnancy and birth as a learning experience or a series of opportunities, women often feel they have to prove that nothing has changed. That they’re still exactly the same person they were before having a child. For working women this leads to two scenarios: either new mothers rush to return to the workplace and back to their familiar corporate persona, battling privately with how to bring their new mother self into the equation. Or they feel that they no longer fit, so they decide not to return.

For years businesses just accepted this as fact. But recently there has been a growing awareness that losing the talent you’ve cherry picked and nurtured is not a great way to manage, and not great for business. In my experience, most managers want to do the right thing and support new mothers but they’re so often paranoid about saying the wrong thing that they say nothing at all or completely put their foot in it. From boardroom meetings to overheard tube conversations, the assumption is that when a woman falls pregnant her career rise is over.

In celebration of working mothers and mothers-to-be, here are 3 clear advantages that mothers have over their male and female counterparts:-

Their ability to multi-task goes through the roof.

Many women are natural jugglers but a mother’s time is precious like never before. Gone are the hours spent thinking and debating, in its place a laser focus and commitment to output rather than hours. Most working mothers I know are carrying around the schedules of several people in their head and are managing the emotions and expectations of both their team and their growing family. As she’s committed to being out the door at 5pm and notices her productively rises when she is personally fulfilled, she also approves of her team having the same opportunities, resulting in better work/life balance for everyone.

“Baby-Brain” is a powerful tool

The pregnancy brain is not a myth but it is not a negative change that occurs. Pregnant women show increased activity in the right side of the brain, the area related to emotional skills as they prepare to bond with their babies. This gift from Mother Nature may have been designed to help women connect more intuitively to their newborn but these skills are transferrable to business. Women are known for having a talent for creating tight-knit, loyal teams. The ability to listen, nurture the ideas of others and leading through collaboration are all 21st century leadership traits. Obstetrician Dr Amali Lokugamage discovered the positive changes that pregnancy brought to her work first hand, writing about the benefits and insights this provided to her medical practice and scientific knowledge.

They have an inner strength that could floor Ronda Rousey

Giving birth is not for the faint hearted, the first few weeks and months are challenging beyond belief. Even the smoothest birth is testing and most women go through an untold amount of challenges to their self-esteem, beliefs and ego. A newborn doesn’t care that you secured a million dollar deal last month or led a team to success. Mothers learn to dig deep and carry on in the most trying of circumstances.
It’s not to say that new fathers don’t acquire many of these skills or that men and women who are child-free are not effective. A report showed that a father’s emotional response to his baby is as powerful as the mothers. If men stepped back from their careers and stepped into the role of primary caregiver for the same period as women, they too could return with these super-powers.
Businesses have a huge opportunity available to them. Companies with more women leaders are more profitable so the only question to ask is what’s stopping them harness this natural resource to ensure mothers are as welcome at the boardroom table as the changing table?

Lisa Barnwell is the founder of Bumps and the Boardroom and launched a campaign this week on Crowdfunder to reframe the way maternity leave is perceived and revolutionise the way mothers and business grow together. Find out more here.

About the author

Lisa Barnwell has over 15 years experience working with more than 2000 women and their corporations through the pregnancy journey and transition to motherhood. She is the Founder of Bumps and the Boardroom and leading the campaign “Changing 100,000 Lives” which aims to positively change the maternity journey of 100,000 women and girls by 2020. @Bumpsnbabyguru @BumpsHQ Facebook:

Related Posts