Sometimes, you just need to get your marketing done, no questions asked. But when you’re busy running your business, marketing can unfortunately be one of the things that gets overlooked.
What if I told you that there was a way to get your marketing done, and save time? Sound good? Well, I’m going to share four ways you can do just that.
Automate your social media
You don’t need to spend lots of time on social media for it to be an effective marketing technique. What’s more, there are free tools available to help you save time. Take posting updates, for example. If you use tools like Hootsuite or MarketMeSuite, you can schedule updates in advance across multiple social media channels – meaning you don’t have to spend lots of time updating in each individual account.
Both tools also allow you to see responses or posts from your followers in one place, again saving you the time of logging into each account.
Tip: whilst automating your posts is acceptable, don’t do the same with your responses to followers. Allocate time once or twice a day when you respond to them personally.
Automate your emails
Another great way to save time on your marketing is to automate your emails with a feature called Autoresponder. With Autoresponder, you can set up a series of emails that you would like to send out to a specific group of people, like your new subscribers.
Once set up, associate one or more contact lists with the Autoresponder series and every time you add a new contact, they will automatically be sent the emails in the series at the time interval you specify. This means you can welcome new subscribers to your list and give them content that’s right for people who are new to your business.
Tip: plan out the objective of your Autoresponder series, what you want to say, how many emails there will be and the time interval between emails. Give each email one, strong call to action.
Automate the way you collect content
RSS, or Really Simple Syndication, is a small business owner’s best friend. It’s a great way for you to get all the news about your industry in one place and find content for your newsletter.
What’s more, there are free sites, like Feedly or Netvibes, you can use to help you gather the content your readers will be interested in. Do your research into which blogs and other sites you want to follow and add them to the list. The syndication sites will do the rest! Remember, if you do use someone else’s content, be sure to give them the credit for it.
Tip: check your RSS feed before you schedule your social posts so you can share the latest information with your followers.
A great way to save time on your marketing is to stop doing the things that don’t work. How do you find out what is working? By using analytic tools, such as Google Analytics or even the report on the email newsletter you send.
By using tools like this, you can quickly access information on the performance of your marketing campaigns. For example, you’ve written a blog post which you talk about in your newsletter and on your social channels. Using Google Analytics and your newsletter report, you can quickly and easily see how many people read your post and how they got there.
Tip: schedule time to look at the analytics so you know what’s working and what isn’t.
So, stop wasting time! Whether you decided to use one or all four of these tips, you’ll save time on your marketing and still get great results.
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Minal Patel: I’m responsible for all marketing at Constant Contact UK. I have a keen interest in technology and digital communications and love helping small businesses with their marketing – just ask my sister! As well as doing all the cool marketing stuff I get to do, I regularly wrangle with spread sheets to get the reporting we need to measure our success. It’s earned me the title ‘Queen of spread sheets’ in the office. Connect with me on Twitter: @minal2804 if you’d like to see more of my small business marketing tips.