£5 for 5 days – Live below the Line

Live below the line
This week (27th April – 1st May) saw thousands of people take part in the Live below the Line challenge. The challenge is not over nor is the fundraising. The end date for fundraising is June 30th so there is still plenty of time to participate in the £5 for 5 Days challenge, could you do it?

It might sound crazy what I’m about to say…

…but will you join us by living on £1 per day for 5 days? The 17,000 Brits who have taken on the challenge over the past 4 years will tell you that it’s a worthwhile experience, challenging yourself and others to think differently about extreme poverty and the choices we make every day.

The challenge is simple. Spend no more than £1 per day for your food and drink for 5 days, and use your experience to change perspective and behaviours, and to raise money for a cause you believe in.

We’ve teamed up with some of the best charities in the country whose work is vital both in making sure we fight extreme poverty through our actions in the UK, and that we support people to lift themselves out of extreme poverty in some of the world’s poorest countries. Will you join us?

How did it start?

In 2009, Rich Fleming from the Global Poverty Project and Nick Allardice from the Oaktree Foundation in Australia, were brewing over a few ideas.

“One night, over a few beers, we started talking about the difficulty of communicating the lack of choice and opportunity for those living below the extreme poverty line.

“We started to think about what $2.25 buys you here. We were certain it wasn’t possible to survive on even that amount of food. In fact, we were certain that you’d have to be crazy to try.

“So, we decided to be crazy – we took on the challenge for three weeks in September, and documented our experiences. Friends who had never shown an interest in our work were suddenly engaged with the reasons for our sudden change in eating habits. Our experiences living below the line created a window into the world of extreme poverty.”

Together, Nick and Rich saw the opportunity to take this concept to thousands of people across the world to help them appreciate the reality of extreme poverty, and in doing so raise money to continue the work needed to end extreme poverty. And so, Live below the Line was born.

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1 Response
  1. JenG

    Great! I’m taking on the challenge for The Hunger Project UK whose programmes empower women to lift themselves, their families and their entire communities out of hunger and poverty. Twitter: @hungerprojectuk bit.ly/joinlbl