Article by Amelia Sordell, Founder of Klowt, The Personal Branding Agency
1. Write how you speak. You’re not writing a thank you card to the Queen, so don’t write like you are. Dictate your ideas into your phone to avoid sending people to sleep with formality.
2. The first few lines of a post are the most important. People can only see the first few lines of a post before deciding whether or not to bother reading on… make them count. (aka what’s the punchiest thing you can say? That’s the headline).
3. Be concise and use in short sentences. People buy simplicity, not complexity so get to the point. And fast.
4. Don’t. Be. Afraid. Of. Being. Grammatically. Incorrect. People read copy as if it was being spoken to them. Write it that way.
5. Write as much copy – as often as you can. Being great at telling a story with words is a skill. Work on it.
6. Don’t overproduce your images or content. People like real. And if that means you’ve screenshotted a WhatsApp from your client or recorded a sweaty TikTok from your phone – roll with it.
7. Learn from other people. Study the big personal brands, the middleweight personal brands and those who are up and coming. You can learn a lot about creating content from consuming other people’s.
July
26julAll DayTessy's Brunches Presents: Engage HER
26/07/2025 All Day(GMT+00:00)
Stanley Stephenson Lounge
Crystal Palace Football Club, Holmesdale Road, London, SE25 6PU
Engage Her – July 26, 2025 Event Summary: Engage Her is a dynamic event focused on fostering meaningful connections and building a supportive
Event Summary: Engage Her is a dynamic event focused on fostering meaningful connections and building a supportive community of women. Through interactive workshops, networking opportunities, and engaging discussions, attendees will have the chance to share experiences, learn from one another, and grow together. This event aims to create a welcoming environment where women can support each other in their personal and professional journeys.
Highlights:
• Engaging workshops and interactive sessions encouraging active participation.
• Networking opportunities to expand personal and professional connections.
• Panel discussions with industry leaders sharing insights and experiences.
• Community-building activities to foster lasting relationships.
Mark your calendars for Engage Her on July 26, 2025, a vibrant event designed to connect and inspire women. Participate in interactive workshops, network with like-minded individuals, and join discussions with industry leaders. Build meaningful relationships and grow within a supportive community. Engage Her is your opportunity to connect, learn, and thrive together. Don’t miss out—register now!
Indulge in a sumptuous spread of delicious treats crafted to tantalize your taste buds.
Tickets are available for £50 and the event is open to all women. Let’s come together and support each other as we navigate the challenges of life. We can’t wait to see you there!
Tessy’s Brunches (www.tessysbrunches) is dedicated to creating a platform where unseen women become visible through networking and mentoring opportunities. Our mission is not only about recognising women but understanding and addressing their unique challenges.
Our aims are rooted in three core principles: Empower, Engage, and Elevate. We seek to empower women by inspiring personal growth and self-discovery. We aim to engage by fostering meaningful connections and building a supportive community. Finally, we strive to elevate by enhancing professional development and personal fulfilment. Through these pillars, we are dedicated to helping women overcome barriers, realize their potential, and achieve both personal and professional success.
#TessysBrunches #WomenPower #CelebrateWomen #InspiringChange #EmpowerHER #EngageHER #ElevateHER