Alesha Dixon is the face of feminine hygiene brand Always’ returning #LikeAGirl campaign which aims to inspire and educate young women.
The brand’s latest advertisement features a diverse range of teenagers from across the world who are battling fears such as revising for exams and rehearsing for a play.
A young girl who is facing her own fear of speaking in front of her class tells the viewer:
“We’ll fail at many things – we’ll fail at many more – and that’s a good thing. Because failures aren’t set-backs.”
“Failures are fuel to keep going, to keep growing, to keep making progress for ourselves and for all of us.”
“So let’s keep failing, because we only truly fail when we don’t even try.”
Always Confidence & Puberty Survey, which was conducted this year for the fifth time, found that 50 per cent of girls feel ‘paralysed by fear of failure’ during puberty and lose their confidence.
70 per cent said they avoided trying new things because of the fear of failure.
The campaign will see Britain’s Got Talent judge Alesha Dixon, YouTuber Hannah Witton and Jane Kenyon from Girls Out Loud sharing their stories of persevering after a failure.
Speaking about getting behind Always’ campaign, Dixon said:
“I have faced many challenges in my life and at times it has been difficult to dust myself off, move on and try again.”
“I have learnt so much about myself through these challenging times and I am a stronger person for them.”
“It is important for young girls to understand that failure is OK, and that perseverance through it is how you grow.”
Jane Kenyon, founder of Girls Out Loud commented:
“Learning from failure is a fundamental life skill and we need to empower girls to embrace failure in order for them to be bold, be brave and be confident.”