Babs Ofori-Acquah

I am an experienced marketing and business development professional, passionate about relationships. Building and maintaining relationships has been key to my success in each role I have had – these roles have spanned client side, agency, B2B and B2C. I started my career in the marketing department of General Motors, during a placement year at university. After trying my hand at a WPP agency graduate scheme, I moved to a relationship management role at an SME. As the company was so small, I quickly expanded my responsibilities to include social media, marketing, internal communications and employee engagement, and within 6 months was promoted to a Business Development Manager position. Here I honed my sales skills, with a marketing approach, and later moved to Olswang LLP, a top international law firm. I am currently bringing a new way of thinking to Olswang, working with both the lawyers and the business development team to approach marketing and sales in a new way. Having been at the firm for only 10 months, I have already been promoted and hope to continue driving innovation within the team.

For both personal and professional development, I am studying a Diploma in Professional Marketing with the Chartered Institute of Marketing. I manage to juggle this by going to Saturday classes and working through lunch breaks!

Outside of work, I run a careers and lifestyle blog – Working Girl London – from which I hope to create a network of young working women in the City. The aim of this is to connect those early in their career to provide support and advice for each other, and to introduce them to mid-senior management level individuals who can provide ‘approachable inspiration’. I am already planning the first in what I hope to be a series of networking events in London.

I am also a competitive cheerleader, and have been for 7 years. My team is London Cheer Elite, and we compete across the UK.

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