Black Friday has become a shopping spectacle. For many, it’s the start of the holiday season. Deals everywhere, tempting discounts and shoppers eagerly searching for bargains. But beneath the excitement, there’s a growing divide. Online retailers are thriving, while traditional high street shops are struggling to keep up.
This year, online sales in the UK rose by 12%. It’s a sign that consumer habits continue to shift towards digital platforms. With convenience, variety and quick price comparisons, online shopping has become the preferred choice for many. However, for high street retailers, the story is quite different.
A mixed bag of results
While online retailers celebrated a boost, physical stores reported a drop in footfall. Many high street shops struggled to see the same level of sales. Rising costs and changing customer preferences are hitting them hard. Energy bills, staff wages and the challenges of competing with online giants are making it harder for shops to survive.
Black Friday used to be about queues outside stores and bustling city centres. Now, much of the action happens online. This shift leaves many high street businesses questioning their place in a digital-first world.
Why are shoppers choosing online?
The reasons are clear. Online shopping offers flexibility. Shoppers can browse from the comfort of their homes. They can compare prices instantly and avoid the stress of busy stores. Delivery services have also improved, with faster shipping and easy returns making online shopping hassle-free.
On the other hand, high street shops offer something online retailers can’t. They provide an experience. Shoppers can see, touch, and try before they buy. Yet, this unique advantage isn’t enough to offset the convenience of online shopping.
The bigger picture
The challenges faced by high street shops reflect a broader issue. It’s not just about Black Friday or Christmas sales. It’s about how we shop today. Retailers are adapting, but the pace of change is relentless. To survive, they need to innovate. This could mean blending online and in-store experiences or offering services that digital platforms can’t replicate.
There’s also a growing focus on sustainability. Many shoppers are becoming more mindful of their choices. They want to support local businesses, but only if it aligns with their values. High street retailers that embrace this trend could stand out in a crowded market.
Takeaway
Black Friday highlights the ongoing shift in retail. Online shopping is dominating, but high street shops still have a role to play. The future will depend on how well traditional retailers adapt. Innovation, customer experience and sustainability will be key. For shoppers, the choice is simple. Support local businesses where possible and enjoy the convenience of online shopping when needed. Balance is everything.
Hosted by the Women Pivoting to Digital Taskforce in collaboration with Lloyds Banking Group, this event is for women based in Leeds who are considering a move into tech or digital roles and are interested in learning more about how to transition.
