There are a lot of stereotypes concerning female entrepreneurs. Although this is 2017, there is still a lot of stereotyping and stigma revolving around the capacity of a woman to start her own business and drive it to success.
Fortunately, the latest research results show the exact opposite. Although female entrepreneurs might start their first company at a later age than their male counterparts, not only are they more likely to succeed but they also average a higher turnover rate for their primary company.
However, true in the entire world of entrepreneurship is the following: you can’t be successful unless you work hard to stay ahead of your competition. Creating the foundation of your business is a relatively easy process today. First, you have to brainstorm for business ideas. Once you have the idea, you find a name and you register your company with the local authorities.
Your registered company is now ready for business. All you need is capital and customers. For capital, there are easy-to-use solutions at every corner. You can apply for a small business loan right now and get it within minutes. But that’s the ‘easy’ part. The hard part is actually attracting customers and making profit. This is where your personal brand and social media come into play. A strong presence on social media platforms means better online visibility, more customers, and more sales. Here’s how to build your personal brand with social media in a few easy steps:
Step 1. Know your goal
There are plenty of social media platforms that you can tap in. There’s no reason why you should limit yourself to the audience of a single platform. However, knowing your goal and the specifics of each platform will be an advantage in the beginning. Say you were looking to promote yourself as a professional: in this case, you’d be more likely to succeed on LinkedIn. If you want to increase your brand awareness by tapping into a larger audience, Facebook, Twitter, and Instagram are the better options.
Step 2. Create a consistent image
Regardless of the platforms you want to use to build your personal brand, you have to stay consistent across all of them. If someone wants to find out more information about you, your company, or your brand, they will try to find it in more than one place. By remaining consistent, you’re driving your potential customers towards the same conclusion. Moreover, consistency builds trustworthiness. According to TrafficBox, interacting with your customers through at least one of the many social media platforms can easily lead to a higher conversion rate.
Step 3. Engage your audience
Building your personal brand is an ongoing process. It requires a lot of effort and dedication. You should be sharing news, updates, and content with your followers on a regular basis. When I say regular, I don’t mean once a month. That won’t keep your audience engaged at all. The latest studies suggest that for LinkedIn and Facebook, one post per day is more than enough. If you’re on Instagram, two posts per day should do the trick. If Twitter is your thing, about 10-15 tweets a day should be enough. As you can see, there’s no one-size-fits all.
Applying these three steps is a great start towards building and improving your personal brand awareness. All you really need is time and dedication.