Most of us partake in some sort of marketing for our business. Whether this is through large all year-around projects or smaller projects aimed for specific times of the year, marketing our businesses, brands, or ourselves is almost crucial. Marketing can be pivotal for business development, can put you on the ‘map’ or even help you create a business from scratch.
In 2016, the numbers show that there is no marketing channel that is more effective than video marketing. Each minute of video is worth 1.8 million words; which means straight from the offset video marketing is more cost and time efficient than any other sort of marketing efforts like written printed material or online written ads.
World IT leader, Cisco now predicts that 80% of all Internet traffic will be streaming video content by 2019, up from 64% in 2014. So if you don’t get on the bandwagon soon, your competitors might, and you will miss out on that all important traffic.
What makes video such a great marketing tool?
There are countless reasons why video can be the ideal medium to showcase yourself or your business, and in 2016 you have absolutely no reason to at least trial video marketing, because it is now cheaper to distribute and produce a video than it has ever been. What is more, businesses and individuals now have access to more advanced technology such as drones, go pros, sharp editing software, and experienced video marketing companies.
Creating a video to showcase your business’ goods or services gives you the opportunity to appeal directly to your target audience. Sometimes it can be difficult to get the tone exactly right in written copy, but with a video you can produce something which talks directly to your target demographic. Whether it be using a style of communication which may speak to a specific age demographic or a video style that will appeal to a specific industry, you can really be dynamic with how you communicate to your audience.
Confidence in your brand
Some consumers can still be sceptical when making large purchases online. This can often be the 40+ age bracket, and this can be challenging if this age group is your target market. On top of this, consumers are inundated with approximately 5,000 brand messages a day. Some may be unsure of who to trust, or worse may not be able to even register the thousands of adverts festooned on the internet. The good news is that video marketing can help build this trust and stand out. Video can give you the opportunity to establish yourself as a legitimate company which has real people working for them and sells excellent products and offers an exceptional service.
Video gives you the chance to stay in the forefront of the minds of those that matter to you most. You can be in any industry at all to make video work for you. For instance, east London recording studio Fluke Productions have a dedicated Youtube channel which helps prospective clients find the perfect studio for their needs, and isn’t necessarily a hard sell video but a great tool for brand awareness.
On average, each person has five different social media accounts and dedicates nearly two hours to browsing these networks each day. With the limited attention span of today’s online users, it is essential to keep things snappy on social media. 60 percent of people prefer video over reading text, so why not make your presence on social media count? With consistent written social media posts you may not be getting any engagement. With users mindlessly scrolling through their social media timeline on their phones and on the go, they may be more inclined to take notice if your post has more substance to it than just some sales copy. Integrating your marketing videos into these posts can increase your web traffic and help you get your name out there.
To sum up, forget about going viral. In 2016, we have the right social media marketing tools and internet marketing tools to put your video in front of the right people instead of just everyone. This targeted marketing will help you grow your business rather than just rack up likes and views. It is the customers you gain from these videos that count.
About the author
Chloe Hashemi is the Editorial Executive for Camm & Hooper, who host an array of business and other prestigious events at their Central London Venues, Banking Hall, Tanner Warehouse and Victorian Bath House.