The card giant, Hallmark, have released a collection of cards to celebrate transgender people who are transitioning.
Twitter user, Renata Sancken posted a number of photos online showing the new cards which feature lines such as “You’re becoming who you’ve always been” and “How wonderful is that?”
I’ve never seen Hallmark cards for gender transitioning before! Capitalism triumphs over hate?? pic.twitter.com/GFn1EY6YoA
— Renata Sancken (@renatasnacks) May 11, 2017
As Sancken’s photos show the cards are showcased under the term, ‘Encouragement: Gender/Transitioning.’ The company has received widespread praise across social media for the introduction of these cards.
Speaking to PinkNews, the a spokesperson from the company said, “Hallmark makes cards for all kinds of relationships and situations, including many that might be defined as “non-traditional” – for example, heterosexual couples who are not married, those in mixed-race or interfaith relationships and blended families – so people in each of these situations can find cards that meet their needs.”
“It is our goal to be inclusive rather than exclusive so that our products appeal to the widest range of people who wish to communicate and connect with one another.”
“Not every card Hallmark offers will be right for every relationship, but we want every consumer to find one that is right.”