Choose your words carefully…The Magnificent Seven for inclusive job ad writing | A New Normal

In a recent report, the BBC shared some insights around choosing your words carefully when you’re writing a job advertisement.

A job ad might sound like a small thing when it comes to your employer brand, and it might feel as though it has very little impact on the balance of diversity in your organization. But it is an organisation’s first interaction with their prospective employees, and whilst it’s tempting just to copy and paste the last job spec, it’s very rarely the right thing to do…
Instead, here are my “Magnificent Seven” tips for writing a brilliant and inclusive job ad…

Discover the tips here

Trish DriverAbout the author

Tricia Driver is the Founder and CEO of A New Normal Ltd, creating business impact through inclusion. A New Normal supports organisations in attracting, developing and retaining the best people from broad and diverse talent pools, enabling the creations and sustenance of environments which give all employees the freedom to be their full selves at work every day. The company is named in recognition of the fact that whilst a move to a truly inclusive organisational culture can feel challenging, it doesn’t have to be scary; and the benefits are incredible (with Deloitte identifying that inclusive teams out-perform their peers by 80 per cent!).

Trish has over 15 years experience across the end to end talent lifecycle, from employer branding and recruitment process design, through to people development and alumni programmes. She’s worked across the inclusion landscape, and is particularly proud of her work founding Capgemini UK’s returner programme. Trish is an expert in Unconscious Bias and Inclusion, a skilled and highly regarded coach and a compelling speaker. She describes herself as passionate about all things equality, a feminist, LGBT+ ally, parent, entrepreneur and plate-spinner in chief.

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