The Commercial Advantage of More Women in the Boardroom | Women in Retail & Elixirr

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In partnership with Women in Retail, Elixirr has interviewed over 70 senior executives, both men and women, across 44 UK retailers. They all agreed that gender (as well as other forms of) diversity leads to better business results. Yet, when asked specifically about gender balance inside their own companies, 72% of them felt that their company is still not doing enough. And everyone agreed that more can be done.

Elixirr’s interviews uncovered some common ‘excuses’ as to why gender balance in the retail boardroom has not been achieved. Like any excuse, there is a reality that prevails. This report identifies these realities and proposes three priority actions.

Achieving gender-balanced leadership is not a retail specific issue. What is specific to retail is that 60% of employees and ~85% of customers are women. Because of this, we strongly believe that retailers have a real opportunity to lead the way for other industries.

This has become a commercial imperative. Now is the time to capitalise on the positive action retailers are famous for.




About the author

Alison is the Digital Content Editor for WeAreTheCity. She has a BA Honours degree in Journalism and History from the University of Portsmouth. She has previously worked in the marketing sector and in a copywriting role. Alison’s other passions and hobbies include writing, blogging and travelling.
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