Culture, not pay, is the crucial factor behind the lack of gender diversity in the technology sector, according to Venquis.
An analysis by the specialist change and business transformation consultancy found that an overly technical and ‘geeky’ image, combined with a lack of understanding about what attracts and motivates female professionals, has contributed to the lack of gender diversity within the industry.
Despite the technology sector having the smallest gender pay gap of any professional field, the proportion of women working within the industry is the lowest at any point since 1984.
It was previously thought the disparity in pay was the major contributing factor to the lack of women, but Venquis’ analysis has proved otherwise.
Speaking about the analysis, Barnaby Parker, CEO of Venquis said, “Culture is at the root of the lack of diversity.”
“The technology industry has essentially been designed, developed and implemented by men.”
“Even the language used in training material is rooted in masculinity and it doesn’t exactly create a welcoming environment or allow female professionals to know that technology is even an option for them.”
“To few organisations make a real, concerted effort to target female professionals effectively and create a culture where they might actually want to work.”
“We have to accept that male and female professionals generally look for different things from an employment contract, they’re attracted by different factors and can offer different skills.”
“It therefore makes clear business sense to make an actual effort to specifically target women, rather than just carrying on doing what you’ve always done.”
“The evidence is very clear that a diverse workforce is a strong force for good in organisations.”