Daily Mail criticised for sexist ‘Legs-it’ headline

Daily Mail headline

The Daily Mail has been criticised for a sexist headline that declared, “Forget about Brexit, who won Legs-it!”

A photograph focusing on the legs of Scottish first minister, Nicola Sturgeon and British prime minister Theresa May, accompanies the front-page headline.

The story inside the paper carries on with its sexist theme with another headline reading, “Finest weapons at their command? Those pins!” In a column by Sarah Vine, Sturgeon’s legs are referred to as “altogether more flirty, tantalisingly crossed…a direct attempt at seduction.”

The article refers to the meeting between the leaders of Scotland and Britain about Brexit talks.

The front page appears to be a first edition and had initially only been shared on Twitter. Later editions of the story attempt to play down the headline, with it being described as, “Sarah Vine’s light-hearted verdict on the big showdown.”

However, it still promoted a huge backlash on the social media site, with a number of politicians criticising the headline and the newspaper.

Labour MP Harriet Harman called the Daily Mail ‘moronic’, while Ed Miliband wrote, “The 1950s called and asked for their headline back.” Labour leader, Jeremy Corbyn said, “It’s 2017. This sexism must be consigned to history. Shame on the Daily Mail.”

About the author

Alison is the Digital Content Editor for WeAreTheCity. She has a BA Honours degree in Journalism and History from the University of Portsmouth. She has previously worked in the marketing sector and in a copywriting role. Alison’s other passions and hobbies include writing, blogging and travelling.

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