De Beers Diamond Jewellers has launched a social campaign to galvanize women globally to honour the women who have inspired them in their day-to-day lives. The Facebook app enables users to tag women on the social network who have been an inspiration to them. The app is the latest addition to De Beers’ Moments in Light campaign, which first launched in 2014 to celebrate the talents of women who are masters of their craft. De Beers’ designs honour the light of the diamond and it is in this same vein that the Jeweller is honouring the brilliance of remarkably talented women.
Within Facebook, users are encouraged to tag the women who have inspired them in their daily lives. This can be family, friends, colleagues or even celebrities and muses. Once a user has decided which women they would like to honour a graphic is posted within Facebook and the honoree is immediately notified and encouraged to share. The app is designed to be both entertaining and inspiring.
At an event in London last month, De Beers Diamond Jewellers honoured Diana Krall, Zaha Hadid, Liya Kebede and Karen Mok for their contributions to their respective fields. While these four women have inspired many, De Beers Jewellers wants to give all women, around the world, the opportunity to honour the women that inspire them.
The evening also supported ‘Women for Women International’, an organisation that is dedicated to supporting female survivors of war zones in rebuilding their lives, giving them life skills, practical and professional qualifications.
Tammy Smulders, Managing Partner and Global Executive Director, Havas LuxHub said: “We are thrilled to have been able to partner with De Beer Jewellers on this Facebook app and help them to put the much deserved spotlight on women who have inspired other women. As the ‘Jeweller of Light’ it is fitting that De Beers Jewellers is trying to bring light to the lives of women around the world through the incredibly important work of Women for Women International.”
Jennie Farmer, Brand Director at De Beers Jewellers said: “By celebrating talented women we are both encouraging women to be proud of their own achievements as well as inspiring the next generation. The heart of our brand being fundamentally about revealing the brilliance of women and of diamonds. We hope that through this Facebook app that women can take a moment to recognise that women that inspire them every day.”
De Beers Diamond Jewellers was established in 2001 as an independently managed and operated company by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, and De Beers SA, the world’s premier diamond mining and marketing company.
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