Discover France’s best-kept beauty secret: skincare brand ar457

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A visionary and entrepreneur at heart, Michel Saubade, the mastermind behind the mother company LA MAISON DE L’ARGAN, founded the business in 2000 after he met Professor Zoubida Charrouf in Morocco. Zoubida is the world’s foremost Argan scientist and an inspirational woman with whom Mr. Saubade collaborated to carry out her vision. She indeed dreamt of creating high-end cosmetic products using Argan oil to beautify women in the world. LA MAISON DE L’ARGAN is nowadays a family adventure, as Michel’s progeny, Pierre-Emmanuel Saubade and Olivia Guibe, took over the business and created ar457.

Logo ar457 BACKUP SANS AR CARE CODETwo paramount notions are at the heart of ar457’s ethics: excellence and equity.

Excellence:

Only the best and purest ingredients are used in the products. The key element in all the formulas is a precious oil used for centuries as a beauty staple in Morocco – Argan oil.  The extraction of Argan oil is a long and laborious process, which makes it a rare and precious nectar. The visionaries behind ar457 have researched cutting-edge methods in cosmetology to enhance and refine the natural miracle that is Argan oil. The latter is combined to a few other rare and precious active ingredients to create high end products.

The brand name reflects its dedication to its key ingredient. Ar457 evidently corresponds to Argan Oil, which contains:

  • 4 tocopherols, (E vitamin) natural antioxidants that prevent the skin’s ageing process and the formation of wrinkles.
  •   5 phytosterols that revitalise the skin and regenerate cells.
  • 7 biomolecules with healing, filtering, revitalising, protective and disinfectant properties.

The oil is rich in unsaturated fatty acids and gifted with a high content of linoleic acids (Omega 6), which helps correct the deficiencies in essential fatty acids, crucial to reverse and delay the skin ageing process. Argan oil also favours the restoration of the hydro-lipid layer and regenerates the skin cells, therefore increasing their nutrients content and the skin’s elasticity, leaving it soft and incomparably radiant.

Equity:

Ar457 is not only a premium skincare range but is also a very ethical brand. From the start, La Maison de l’Argan has established a preferential partnership with a Moroccan cooperative run by women, thus creating fair trade conditions for the oil extraction. The company has also helped the preservation of a 800,000-hectare Arganeraie classified as a UNESCO biosphere reserve.

Besides featuring in the toolkits of illustrious beauty professionals, Ar457 is the partner of some prestigious and challenging spas in the world due to a common philosophy of excellence, quality and efficacy. Ar457 is notably used in 2 of the most famous Luxury Hotels in France (Hotel spas of Le Bristol and the Four Seasons George V in Paris. The brand is also internationally available in luxury Spas and prestige department stores such as Milan’s Excelsior and COIN to name a few.

If you are not planning to visit these places anytime soon, you can still treat yourself to ar457 products by ordering them online at http://shop.ar457.com/SkinCares.html  

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