Fashion house Dolce & Gabbana have released their first collection targeted at Muslim women, featuring traditional attire merged with modern, fashionable looks.
The collection is full of hijabs and abayas, a robe that covers everything a part from the face, feet and hands; showcased in high quality fabrics and on trend colours and patterns. The D&G traditional feel is still there though, through its use of flowers, dots and silky feel.
Designer Stefano Gabbana announced the news via his Instagram account with the caption, ‘Dolce & Gabbana the Abaya collection #dgabaya.’ D&G have said that the collection is a ‘reverie amidst the desert dunes and skies of the Middle East: an enchanting visual story about the grace and beauty of the marvellous women of Arabia’ and that it ‘celebrates the inimitable dolce vita that is distinct to us in the Arab world.’
Dolce & Gabbana are the latest in a number of big fashion names, both high and high-street fashion, to release a collection aimed at the Muslim market. Last year, DKNY released a collection centred around Ramadan, as did Uniqlo, who hired Muslim fashion designer Hana Tajima and Net-A-Porter who offer a ‘Ramadan Edit’.
The fashion house also chose Muslim model of the moment, Mariah Idrissi who most recently featured in a campaign for H&M.
Speaking to the Telegraph, Idrissi said, “Seeing Dolce & Gabbana launch in this market is definitely a positive thing. I think [brands] are realising; let’s not just do it in that one month [Ramadan], let’s make this something to stay, because they’ve realised the potential and how much Muslim women spend on fashion.”
“It’s hard being a Muslim and needing to dress conservatively but loving fashion. Nice ‘going out’ clothes are particularly hard. Everything’s either really dressy or really casual.”