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Social media marketing is an incredibly powerful tool and these days it is one of the single biggest factors that a marketer can use to build their digital empire.

In fact, social media is often what really makes the difference between having a website and having such an ‘empire’.

A website on its own can make you money and it can promote your business – but it takes more than that to build a brand and to have that ubiquitous presence that can help you to drive the maximum amount of traffic to your monetization systems.

Social Media Does More Than Build Brand Awareness

The first thing to recognize about your social media efforts is that your objectives should go beyond simply getting more people to follow you and to see your brand.

Here are just some of the things you can do once you’ve learned to master your social media presence…

Get Feedback and Survey Your Audience
Networking and Influencer Marketing
Contact Management
In-House Communication
Leads and Direct Sales
Enhancing Your Service

These are some examples of how social networks can be used as more than just a means to improve brand visibility.

Social Media Facts You Should Know

66% of marketers believe that social media is a core part of their business (Salesforce), with 92% of respondents describing it as ‘important’ (Social Media Examiner).

38% of companies are looking to increase their spend in this area. 66% of businesses have a dedicated social media team according to Salesforce.

But unfortunately, despite this ubiquity of social media marketing, many of these companies are not actually getting the very most out of their marketing efforts.

Many social media marketers simply don’t know how to allocate their resources with regards to social media and the result is that they often aren’t getting anywhere near the increase in profits and brand awareness that they could be from it.