Elizabeth Banks’ media company WhoHaHa has announced a partnership with YouTube to help produce digital content from 100 women.
Over a 12-week program starting in 2018, Banks will give aspiring female comedians and creators access to crew, production sets and mentorship.
The production program will launch in nine cities around the world, including New York, London, Paris, Berlin and Tokyo.
WhoHaHa will also invite certain creators across YouTube Space locations to produce a digital pilot for a YouTube series.
With help from the professionally-designed sets and assistance from trained production crews provided by YouTube Space, female makers will be invited to make “epic” female-driven videos.
In a statement, Banks said, “At WhoHaha, we believe it’s not only important but essential for women to have a platform to be able to share their voices and creativity,”
“That’s why we’re excited to be teaming up with YouTube Space on this initiative that’s providing such a groundbreaking opportunity to creators all over the world.”
YouTube Space’s Chris D’Angelo, director of production and programming, commented:
“Women are underrepresented in the entertainment industry, and we want to do our part to help put women front and center.”
Actress, producer and director Banks— whose credits include the “Hunger Games” movies — launched WhoHaha in 2016 in partnership with Luigi Picarazzi, CEO of Digital Media Management in Beverly Hills, Calif.
The company aims is to work with new talent, such as female comedians and creators to provide resources across development, production, financing, distribution and marketing.
According to WhoHaHa’s website, all the creators need to do is work collaboratively, ‘show up to cool events and workshops’ and ‘make awesome videos.
Banks said the initiative aims to ‘inspire the next generation of funny females.’