Event Type 2: Virtual/Online

Join us for Foundation’s latest webinar, all about driving business growth for your beauty brands, through paid media.

This 45-minute session is designed to provide you with actionable strategies and insights to elevate your paid media game in the competitive beauty sector.

Why Should You Attend?

1. Expert Guidance: The session will be led by our Paid Media Manager, Alex Cox, a seasoned PPC extraordinaire, and beauty expert Olivia Ford, Performance Lead at Foundation.
2. Targeted Insights: This webinar is tailored for marketers in the health, beauty and wellness sector, addressing the unique challenges you face.
3. Actionable Takeaways: Walk away with practical strategies and tips that you can implement immediately to improve your paid media campaigns and ROI.
4. Exclusive Offer: Attendees can receive a FREE top-line PPC audit upon request, following the event.

What You’ll Learn:

• Key benefits of paid media for new and established beauty brands
• How to make your paid media budget work harder
• How to compete with big brands and stockists
• Using AI in paid media to optimise your campaigns
• Navigating a cookie-less world
• When not to use paid media

Spaces are limited so reserve your spot today!

About Foundation:

Foundation is the performance marketing agency for beauty brands that is committed to delivering enviable growth through paid media, SEO, content, social media and CRO. Our competitive industry moves at lightning pace, so brands need a partner who is agile, trustworthy and passionate. And, it doesn’t matter whether you’re big or small, we partner with the ambitious. We exist to be a true specialist growth partner to progressive beauty brands.

About Alex Cox:

Alex has had extensive knowledge of both agency and client side as a senior paid marketing manager, starting his journey off at the paid media team at British Airways. His experience primarily focuses on beauty, retail, financial services, tech, automotive and travel. While he specialises in PPC advertising across all digital channels, he also has experience with SEO, social media and email marketing. Alex is now the Paid Media Manager at Foundation, developing the team and service area in its entirety. Just a few of the beauty brands Alex has managed include Tropic Skincare, Arkive Headcare and Monpure.

About Olivia:

Olivia is an ecommerce and digital marketing specialist with over 12 years of experience, having worked in-house for a number of international brands including Swarovski. Olivia is our beauty marketing expert, with over 4 years working with beauty brands from Space NK and Tropic Skincare, she now leads the Foundation agency as Head of Performance. Immersing herself daily in the newest beauty and wellness trends, Olivia also works closely with clients to help them understand their online marketplace and our team of specialists to build digital marketing strategies that get results.

Reserve your spot here.

Join Christine Brown-Quinn and Miranda Sharp and find out how to translate your personal story into a unique leadership approach & style.

Looking elsewhere for inspiration can sometimes be tricky as it takes us further away from who we are, what we have to offer, and how we’re at our best. Leaning into what you value, and the experiences you’ve had (the positive and the negative) is what makes you unique. The irony is the more you’re honest about the ‘face’ you’re sharing with the others, the more others like you and want to connect with you.

According to the 2023 Deloitte’s DEI Institute™, 60% of workers report ‘covering’ (hiding who they really are) at work within the last 12 months. This is nearly the same percentage (61%) of respondents who reported covering at work in their 2013 report. It doesn’t appear that the pandemic had lasting effect in making us more human at work.

Christine Brown-Quinn, The Female Capitalist® welcomes data science entrepreneur Miranda Sharp to the Career Masterclass Series to hear how she has shaped her powerful and distinctive leadership style by unreservedly owning the joy and pain of her personal story.

To find out how to translate your personal story into a unique leadership approach & style, join the webinar “Make the Person You Are Your Competitive Advantage” on Thursday, the 25th of April 2024 at noon London.

Look forward to “seeing” you on Thursday, the 25th of April at noon London time.

About Christine Brown-Quinn, Career Expert, Author & Thought Leader

Following 30 years+ in the corporate world, Christine embarked on a new career in 2010, coaching aspiring professionals in the practical business strategies they need to fast track their careers, whilst demystifying the unwritten rules they don’t teach you in business school! As a former Managing Director in International Finance, she is well versed in what it takes to forge a thriving career in highly pressurised, alpha environments.

Christine is an accomplished international speaker and commentator on a range of issues relevant to the success of professionals through podcasts, blogs, radio & TV (including BBC Sunday Live, BBC Big Questions, Financial Times, London Evening Standard and Women in Banking & Finance Magazine).

She is a published author on work-life balance for professionals. Her first book, Step Aside Super Woman, continues to resonate with women across a range of age groups, sectors, and continents. In 2020 Christine launched her second book, Unlock Your Career Success – Knowing the Unwritten Rules Changes Everything which is a five-star rated Amazon #1 Best Seller in Business & Finance.

Christine has an undergraduate degree in Foreign Languages from Georgetown University (Cum Laude) and an MBA in International Business from The George Washington University (Beta Gamma Sigma scholar). She’s tutored for Georgetown University’s Graduate Programme in International Management at Oxford University on managing diversity in the workplace and delivered workshops for The George Washington University on the Board programme. Christine is currently President of The George Washington University’s Alumni Association & a member of GW’s School of Business Dean’s Board of Advisors.

Each of our sessions has a limited capacity. Please book early to avoid disappointment.

Reserve your spot here.

Embark on a journey of healing and self-discovery with This Girl – a supportive community and a safe space of like-minded and supportive women. Whether you’re coping with the loss of a friendship, family bond, job, marriage, or romantic relationship, we’re here to guide you towards renewal and empowerment.

When women experience a relationship breakdown of any form there are typically several paths they will carve for themselves to take the next step of their journey.

This group is ideal for anyone who offers a professional service which may benefit those experiencing change. This could be a navigation towards running their own business or personal support.

What to Expect:

• Expert guidance on emotional recovery and rebuilding self-confidence.
• A safe space to share stories, vulnerabilities, and triumphs.
• Encouragement and support from fellow women on similar journeys.
• Tools and resources to navigate the complexities of post-relationship life.
• Inspiration to reclaim your joy, peace, and sense of self-worth.

Monthly Guest Speakers: Get inspired by leading voices in empowerment and personal growth. From professionals, and authors to life coaches, each speaker will ignite your spirit and provide practical tools to navigate life’s twists and turns.

Rewrite Your Story: You’ll uncover the strength within you, turning setbacks into stepping stones towards a brighter future.

All our events are themed but offer an informal networking opportunity to connect with women nationally and internationally who are existing members and attending guests.

Linnet Nyawara is an accredited and respected relationship and break-up expert who is dedicated to supporting, and nurturing her clients to become a stronger version of themselves.

For more information about all our monthly online and in-person events as well as our membership services, Visit www.thisgirlcommunity.com

Reserve your spot here.

This slide/video-based webinar is presented by publicist, journalist and commentator Tina Calder.

As founder of Excalibur Press publicity management, content creation and copywriting agency Tina has been in the business working in Northern Ireland for the last 28 years and has worked with a number of thought leaders over the years.

In this session, attendees will learn what Tina does to plan, create, distribute and repurpose her digital media content to optimise and maximise her time and resources. By learning these top tips you will be able to streamline your social media, digital marketing and content marketing strategies.

In this webinar you will learn:

• The importance of a content plan
• How to create an effective content plan
• Why creating content in bulk will save you time and money
• How to streamline your content creation and distribution
• The art of repurposing content
• What content you can repurpose, how and when
• Tips, tools and techniques for making it all just that little bit easier
• Tina’s unique framework for getting the most out of your content planning
• and much more…

We’ve set aside an hour and a half for this overview webinar which will help you start thinking about how you can better streamline and be more effective with your digital marketing. There will be an opportunity to ask questions throughout.

This webinar is aimed primarily at small businesses, single operators or marketing teams of 1 who want to focus their efforts.

About Tina Calder

Excalibur Press founder and chief vision officer began her career in journalism where she became an award-winning showbiz and business reporter with nearly three decades of a career behind her.

Throughout her journalistic career, Tina was not only fascinated by the commercialisation of the media but was an editor and writer of columns and advertising supplements for a range of well-known media including the Daily Mirror, Belfast Telegraph, Sunday Life, Sunday World, Sunday People, Sunday Mirror, News Letter, Derry Journal and many more.

Tina has also been an editor for trade publications such as the Licensed & Catering News, Retail Grocer, Shopping Centre Ireland, Taste of Ulster and more recently Specify Magazine.

During her 20 year journalism career Tina was also a publicist and PR specialist working predominantly with celebrities and the hospitality and tourism industry..

In her career Tina has also been a broadcast commentator for BBC Radio Ulster, BBCNI, U105, UTV, RTE, Citybeat, Cool FM, Downtown Radio and many more…She is currently a co-owner and broadcaster for Belfast 247 radio station and has been a contributor to NVTV for over 20 years.

In recent years after founding Excalibur Press, Tina has become an expert in sales conversion copywriting as well as a thought leadership, brand storytelling, content and marketing strategist, trainer and speaker. More recently Tina has specialised in supporting and training clients in using AI in their marketing and copywriting.

Having created a unique marketing and communications framework and new techniques for Excalibur Press, Tina specialises in helping businesses communicate their message to their target audience in the right manner, on the right platform, at the right time.

Using her experience and expertise Tina helps clients understand the importance of an effective publicity and communications management strategy that will maximise their profile, raise awareness and increase sales performance.

Tina uses her own unique and creative approach to stimulate innovative thinking and idea creation which goes beyond the traditional corporate constraints while keeping a focus on strategic objectives.

With clients spanning industries and sectors from hospitality & tourism, construction & engineering and health & beauty to third sector, public sector and business services, Tina prides herself in being able to apply her journalistic instincts, skills and research capabilities to deep dive into any industry.

Tina is also mum to Logan, has ADHD and still insists on having a pen and paper everywhere she goes.

Reserve your spot here.

An online clinic where you can have all your questions about your women’s health symptoms answered.

• Are you looking for natural ways to reduce your period pains?
• Want to look at alterantives for HRT?
• Looking to avoid surgery?
• Just want to understand more about your periods?

You can ask your questions live in the chat or submit them beforehand. And don’t worry if you can’t make the live session because everyone who registers will be sent a replay link.

Reserve your spot here.

In a pivotal event of Black Inclusion Week, “Empowering Black Health and Wellbeing” will address the critical and often overlooked aspects of health within the Black community. This comprehensive event will bring to the forefront discussions around maternal health, menopause, black male health, and mental health, all under one umbrella, aiming to uplift and educate on these vital issues.

Why Attend? Participants will be engaged in a series of expert-led discussions, workshops, and interactive sessions focusing on:

• Maternal Health: Exploring the disparities in maternal care and outcomes for Black mothers, and identifying strategies for improving maternal health services and support.
• Menopause: Addressing the unique experiences of Black women navigating menopause, including discussions on symptom management and healthcare advocacy.
• Black Male Health: Confronting the specific health challenges faced by Black men, from hypertension and heart disease to culturally competent medical care.
• Mental Health: Breaking down the stigma surrounding mental health in the Black community, with a focus on access to mental health services, community support systems, and holistic wellness practices.
• Preventative Health Measures: Educating on the importance of preventive care, regular health screenings, and lifestyle choices that contribute to long-term wellbeing.

By attending, you’ll gain:

• Actionable Knowledge: Learn from healthcare professionals about managing health conditions prevalent in the Black community.
• Empowerment in Healthcare: Understand how to advocate for yourself and your loved ones within the healthcare system.
• Community Support: Connect with others to build a supportive network focused on health and wellness.
• Resources and Tools: Discover resources for mental and physical health tailored to the Black experience.
• Holistic Perspectives: Embrace a holistic approach to health that includes traditional practices and modern medicine.

Confirmed speakers for this engaging event:

Host:

• Bernadette Thompson OBE

Panellists:

• Alex Holmes
• Kareen Griffiths
• More speakers to be announced

Who is this event for: This event is crucial for healthcare providers, patients, caregivers, activists, and anyone invested in the health equity of the Black community. It’s an opportunity to come together, learn from each other’s experiences, and build pathways to a healthier future for all.

Join us to be part of empowering the community towards better health and wellbeing.

Reserve your spot here.

Following the success of our sold-out Building a Career in Women’s Health workshops, and after a short break to focus on our own health, we’re thrilled to be back hosting it again!

Working in women’s health is an incredibly exciting, innovative, ever expanding and passionate industry filled with opportunity and potential, but knowing where to start when wanting to build or pivot into a career in women’s health can be overwhelming and daunting. Well, not anymore!

• Are you early in your career or looking to start a career in women’s health after you graduate in 2024?
• Have you been working for some time but are now looking to pivot into women’s health, or you already work in women’s health but are looking to get a new role or start a business in 2024?
• Have you experienced challenges with women’s health personally and it’s making you question where you’re at in your career and you’re exploring pastures new?
• Do you want to connect with others going through a similar experience to share, learn and grow together?

Join this engaging, practical and fun interactive workshop with Rebekah Lloyd, women’s health and careers expert and founder of This Independent Life, and you’ll walk away with:

• A clear understanding of why you want to work in women’s health
• Clarity and definition of what you want to do and offer in women’s health, and how to communicate it with confidence
• Guidance on how to build and elevate your personal brand to stand out in the women’s health space
• Motivation to authentically put yourself out there online and in-person
• Connection and support from Rebekah, and others in the group, to help you get the role of your dreams!

This session will be recorded and shared with all attendees after for future reference and to make it accessible to people with conflicts or who are in different time zones.

Why Rebekah Lloyd and This Independent Life?

In 2022, Rebekah quit her senior job leading an independent healthcare communications and consultancy in London to start TIL. She’s now a women’s health advocate, speaker and advisor, event and podcast host, and thought leader in the women’s health space. She knows first-hand what it’s like to have a passion and desire to work in women’s health without knowing where to start, and is now passionate about helping others to do the same. Her clients include global organisations such as UNiDAYS, whistles, Schroders, University of Oxford and Imperial College London, she’s been featured in The Guardian, Nasdaq, Cosmopolitan and Stylist, and she leads and advises on a variety of women’s health initiatives, including workplaces, universities, charities, research, and start-ups. She’s educated 1000’s across the world and collaborates with renowned institutions, brands and leaders across the women’s health industry, such as for her annual, first-of-its-kind, Future of Endometriosis Conference in London. A Biomedical Science graduate, she’s an experienced creative leader and facilitator across the healthcare space having worked in research, the NHS, pharmaceuticals, communications and consultancy, and having lead, launched and grown international multi-million dollar accounts, brands and teams.

Reviews from our previous Building a Career in Women’s Health workshop!

• “I can’t recommend this workshop enough – not just what you learn but how you shape women’s health careers and the brilliant people you meet”
• “Really informative and engaging, but also honest and relatable. You really normalised some of the challenges and I loved that you talked about internal barriers to success like imposter syndrome and how to manage these”
• “Rebekah communicated key concepts in such a clear and confident way – I feel hopeful, empowered and a step closer to my goals each TIL event :)”

This will be a safe space for learning and is open to anyone regardless of your background, all are welcome (including allies, babies and animals!) If you’d like to join but can’t afford it right now please get in touch and we’ll see what we can do to support.

We look forward to welcoming you there and to supporting you in building a thriving women’s health career in 2024 and beyond!

Rebekah,

Founder of This Independent Life

Rebekah Lloyd is a women’s health and careers expert, speaker and advisor, event and podcast host, and founder of This Independent Life. After experiencing burnout and chronic pain, a 10-year delayed endometriosis diagnosis, and the resulting career and financial challenges, she started This Independent Life to help all people to achieve health, wealth and fulfilment in life. She delivers talks, events and consulting for workplaces and universities, research institutes and startups, and communities. She is a UN Women UK delegate and is dedicated to using business as a force for good, her clients including global organisations such as Barclays, National Trust, UNiDAYS, Whistles, University of Oxford and Imperial College London. She hosts an annual first-of-its-kind global conference on the Future of Endometriosis and Women’s Health, has been featured internationally including The Guardian, Stylist and Nasdaq, and was recently invited to advise the UK Parliament Women and Equalities Committee on women’s health as a result of her work that was broadcast globally via the BBC.

Reserve your spot here.