Events badging will go social in 2015

Person using a badging machineConfex is a great yearly event where people from the conference and meetings industry catch up with new technologies and events solutions in the industry. Badging has been a big part of the events industry for years, going from paper printed badges, to barcodes and in recent years RFID (or radio frequency identification) tech has become more popular.

In February, IDentilam will be showcasing their range of RFID badging solutions along with their range of other badging systems such as badge holders, lanyards and printers. At the forefront of events badging, IDentilam are always looking for the next big thing that will really change the ways both coordinators and attendees think about badges.

After providing solutions for many high-profile events over the years, IDentilam understand the needs of events coordinators for badging technology to move fast and make information more accessible. Marketing co-ordinator at IDentilam, Olivia, said that “RFID is a quick and effective solution to events badging and is already looking to be a popular choice for our clients in the coming year.”

This kind of technology could really create a personalised experience for each attendee.

Therefore, it makes sense that they have added RFID technology to their range; in the past few years it has emerged as a great new solution. However it has not yet taken over the role of barcode badges. But why is this? The answer could really lie in how the tech is used.

Badging machineUp until very recently, RFID badges have been mainly used to register and confirm attendance, giving organisers easy and quick access to information that shows who attended and at what time. But the software also gives you the power to control what happens inside an event such as allowing or denying access into each session depending on what delegate holds the badge. Some of the most recent updates have meant that attendees only have to be within 10 metres of the sensor to be registered, meaning no more queues and more time to look around.

Olivia mentioned that whilst IDentilam “…don’t feel RFID technology will completely replace barcode technology, RFID seems to be a more forward-thinking, attractive solution to people in our industry.” In 2015, IDentilam really expect to see event organisers harness the true potential of RFID by using social media channels in conjunction with the technology.

All of this would give attendees some great material right at their fingertips whilst at the event, such as handles of other people at the event or boundless amounts of information that they could share and connect with. This kind of technology could really create a personalised experience for each attendee.

Sound interesting? Join us at Confex this year to find out more.

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