Sam Simister brings competitive advantage to a business through a combination of unique core skills. Strategic business acumen, expert supply chain and scientific knowledge and a proven ability to create, negotiate and drive the blueprint for growth when big brands buy a founder-led one are examples of these.

Sam has extensive international experience with multi-national corporations, entrepreneurial companies and an own venture.

At 22 years old, Innocent is Europe’s No. 1 juice and smoothie brand (operating across EU & Asia with annual sales of £500m) and is embarking on a new chapter to drive growth in the healthy drinking sector across Europe and more widely. To enable this growth, Sam holds a newly created Board position to research, develop and deliver the in-year and future pipeline of innovation. The Future Development Role includes Global portfolio expansion for Innocent Drinks.

In addition to Sam’s Board role at Innocent she is the co-founder of GenM, the first of its kind Menopause Partner for Brands. Through Sam’s work at GenM, alongside co-founder Heather Jackson, the organisation is on course to drive real change through uniting responsible businesses who, looking to lead from the front to normalise the conversation, thereby breaking the taboo for millions of women and those experiencing the menopause, whether an employee or consumer.