Exclusive WATC Special Offer: 40% off all ar457 products


In honor of Vanessa Vallely’s upcoming book launch ‘Heels of Steel‘, WeAreTheCity are thrilled to be able to offer our members 40% off all ar457 products on their online boutique.

*40% off all ar457 products. Simply quote: heelsofsteel during the check out process.

Argan oil, a timeless beauty secret, rare and precious

What does ar457 stand for?
  • Ar for argan
  • 4 tocopherols, natural antioxidants that prevent the skin’s aging process and the formation of wrinkles
  • 5 phytosterols that revitalize the skin and regenerate cells
  • 7 biomolecules with healing, filtering, revitalizing, protecting and disinfectant properties

Designed to meet the most demanding requirements, ar457 fuses excellence and innovation in a prestige professional line where high concentrations of Premium Argan oil and natural active ingredients work in synergy to provide the skin with unparalleled results and efficacy whilst ensuring an outstanding sensorial experience. The idea behind ar457 is the concept of “cosmetic intelligence” which means the better combination between nature and technology.

“ar457 serum is amazing, it’s like a 10 hours sleep, Most of my clients are burning the candle at both ends, We use the Elixir every night or even as pre-base, it leaves the skin beautifully fresh, plump and ready for action.”

Karen Alder – Famous Make Up Artist

History of ar457

ar457 comes to be the professional range of LA MAISON DE L’ARGAN, a family owned-company from Bordeaux, pioneer in Argan formulations and historical contributor of the Argan forest protection and feminine emancipation promotion in Morocco. The story began in 2001, when the founder, an entrepreneur from Bordeaux, met the Argan Specialist, Mrs Zoubida Charrouf who unveiled the virtues and unique history of Argan oil. Mr Saubade (founder) then decided to co-found and finance a local feminine cooperative for the production of Argan oil and partner with a French Laboratory in France to try and reveal/enhance the virtues of this ancient beauty tradition through creams, oils and lotions for the face and body. This is how ar457 was born.

“Centuries of cosmetic savoir-faire married with an insatiable quest to harness the power of the world’s rarest active ingredients; skincare for an ever changing world…nature, passion, innovation, sensuality, results, revolution…Join the journey!”

For more information visit www.ar457.com

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