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FA’s new ‘Gameplan for Growth’ plan aspires to increase the amount of women in football by 2020 by building a better pipeline for female footballers.
Baroness Sue Campbell, The FA’s head of women’s football, outlined the plans aim’s at it’s launch. ‘Gameplan for Growth’ will be focusing on eight key priority areas:
The plan aims to improve the commercial prospects of women’s football, enhance the profile of the England team and increase the number and diversity of female coaches, referees and sport administrators.
In addition, the Baroness wants to build a talent pipeline, a successful high-performance system and provide further opportunities for women to watch or participate in football.
Finally, ‘Gameplan for Growth’ wants to change the perceptions and social barriers behind women being involved with football.
“Women’s football has never been stronger,” said Baroness Campbell. “I am immensely proud of the work that The FA has done in this area already but I am genuinely excited about the potential for the game.
“I strongly believe that this strategy will change perceptions and help remove the social barriers to participation whilst continuing to support the serious players on their pathway to the England team.
“We want to welcome every girl and woman into the game regardless of ability, background or age. There has never been a more important time for football to play its part in supporting girls and women to become physically active and to lead and administer the game.”
To increase participation, The FA, in partnership with SSE, will develop ‘Wildcats’: made up of 200 female football clubs that will provide local ladies football programmes.
