Choosing a vocal style and the music for a podcast is crucial for your branding, as my sound engineer and I have discovered. We are preparing to launch our podcast in the next few days, and were making the final choices for the introduction music. Of course I had the added challenge of having a photographic memory of music and immediately associating music with particular brands or moods. In fact, when we heard particular music, we wanted to deliver the introduction speech in a different way: with a change of speed, tone and even accent!
Using Pond5 which is a substantial library of music and styles you buy for royalty free playing, we entered an Aladdin’s Cave of music! Everything from contemporary Dubstep to traditional classical musical styles. What struck us was that as soon as the music started, it created an image or brand. A number of the pieces we recognised from adverts or documentaries (The BBC must have an account with Pond 5).
However, what struck me was that the music has such a significant impact on the image or brand of our podcast. We all spend a lot of time choosing suitable images for our websites, presentations, blogs etc, but so often (and I’m very sensitive about this), the music doesn’t fit the image, or it sends out a completely different message from the visual one. The music can even alter the way you deliver the spoken word.
So do take time to choose music that really reflects your brand.