Finding a Voice for your brand

Choosing a vocal style and the music for a podcast is crucial for your branding, as my sound engineer and I have discovered. We are preparing to launch our podcast in the next few days, and were making the final choices for the introduction music. Of course I had the added challenge of having a photographic memory of music and immediately associating music with particular brands or moods. In fact, when we heard particular music, we wanted to deliver the introduction speech in a different way: with a change of speed, tone and even accent!

Susan podcast cover


Using Pond5 which is a substantial library of music and styles you buy for royalty free playing, we entered an Aladdin’s Cave of music! Everything from contemporary Dubstep to traditional classical musical styles. What struck us was that as soon as the music started, it created an image or brand. A number of the pieces we recognised from adverts or documentaries (The BBC must have an account with Pond 5).

However, what struck me was that the music has such a significant impact on the image or brand of our podcast. We all spend a lot of time choosing suitable images for our websites, presentations, blogs etc, but so often (and I’m very sensitive about this), the music doesn’t fit the image, or it sends out a completely different message from the visual one. The music can even alter the way you deliver the spoken word.

So do take time to choose music that really reflects your brand.

The post Finding a Voice for your brand appeared first on The Executive Voice Coach.

About the author

Susan Heaton Wright is a former opera singer who works with successful individuals and teams to make an impact with their voices and physical presence. Using her experience in using the voice and performing on stage, she works with people to improve their performances in a range of business situations; from meeting skills and on the telephone, to public speaking, presentations and appearing on the media.

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