How to get your emails opened

 Grab them by the eyeballs!
Image via Shutterstock

‘Quick Update on XYZ for You’? or ‘More Bad News’ – which email would you rather open first? How about ‘Tax Time Again’ or ‘Ways to Save You Money’?

Emailing: it’s such a key piece in our day-to-day lives. We can fire a quick email response off or “shoot from the fingertip” and it’s so easy to forget that we’re not top of the list for the person that will be receiving it. They, like us, have countless things vying for their attention. So, how do we stay on their radar? How do we help them to help us by opening our email messages and acting on them? First off, by grabbing them by the eyeballs and making our email title compelling and interesting.

Here are a few examples:

  • ‘Quick question’is a great one. If it is a quick question, say it is and put it in the subject box.
  • ‘Only 2 days to go’ ­­– if there’s a time constraint or deadline you’re all working on, put it out there in the title.
  • Another one is‘You’ll know the answer to this one’. People love to know that you think they’ll know and, in general, we all like to help each other.
  • ‘Just found this out’– if you have, say it in the title. New information is always interesting and if you have some, say so.
  • ‘An opportunity for you’– again, if it is, say so. You know yourself you’re more likely to open this one than if it was titled ‘Learning and Development Plans’. Blah, blah, blah.

Working with career women and showing them how to be more engaging, how to grab and keep attention; this is such a key piece. You may have the greatest opportunity, the hottest news and the most important instruction but if your email is scanned along with the hundreds of others and left until later – or never – then, so what? Some people don’t even put a title in the subject line and that is close to asking to be ignored.

So how do you decide on the title? By simply stopping for a second and considering what will compel or attract the person on the receiving end of your message. Consider what your reader wants or what they want to avoid.

Email is an amazing tool, so useful, simple and helps us keep in touch and get information across the world in a second. It’s also a great way to really upset and confuse people. The language you use, the layout, the sign off; all of these pieces are key to getting your message across in a way that works for you, that helps you to be understood and gets you the response or reaction you want.

The first step is to get your day-to-day emails opened.

Here’s a helpful, immediate Gift for you!  A complimentary copy of  “YOUR 2016 Year End Review & 2017 Planning Guide”.

Let me walk you through a personalised review of your 2016 so you can plan with more certainty and clarity what you want for 2017.  This will help you for appraisals, year-end reviews, negotiating career moves and – of course – more money.

About the author

Kay White is our Show Up & Sparkle blogger. Known as the Savvy & Influential Communication Expert for Ambitious Women in Business, Kay shows professional women how to attract promotion, recognition and rewards at work without feeling they have to ’sell their soul. Kay shows her clients, who are corporate career women at all different stages of their careers, how to naturally attract more income and opportunity all while being true to themselves. Combining strategic moves with influencing skills plus compelling and assertive language and powerful mindsets, Kay draws on her own 20+ years corporate career in the very male-dominated world of London insurance broking. She started at 18 as a Secretary and left as a Director to start her own business. Hosting an annual 3-day Event for corporate women “Show Up; Sparkle & Be Heard LIVE” Kay encourages and shows women how to be the best, most valuable version of themselves. Kay is author of the Number 1 Best-Seller “The A to Z of Being Understood” and you can connect and find out more from Kay at :

Related Posts