Businesswoman and pro-EU campaigner Gina Miller has launched the Best For Britain initiative.
The initiative will aim to support parliamentary candidates from all parties “who campaign for a real final vote on Brexit, including rejecting any deal that leaves Britain worse off.”
Ms Miller brought a successful legal challenge to the Supreme Court at the end of 2016, over who had the right to trigger Article 50, therein forcing Theresa May to get parliamentary approval.
Best For Britain, which Miller described to The Guardian as the “biggest tactical voting effort in UK history” will support MPs who campaign for a final vote on Brexit, and who reject deals they believe will leave Britain worse off out of the EU.
On it’s crowdfunding site, the initiative claims that it will use the money raised to:
“Support parliamentary candidates who commit to keeping the options open for the British people; fight to make the Brexit deal process transparent, honest and democratic; and tour marginal seats to make sure the next government has no mandate to destroy our rights and our relationship with Europe”.
The organisation will also make efforts to prepare young voters in the upcoming snap election, on 8 June.
The initiative will formally launch next week, but has already appointed a campaign director; Eloise Todd, the executive director of global policy for anti-poverty group the One Campaign.
Miller said there had not been time to organise an alliance formally, and so, “we have to do what we can in the time available. We need to re-energise people about the importance of voting tactically.”