Girlguiding launch recruitment campaign to let women “know their place is wherever they want to be”

Girlguiding Know Your Place

Girlguiding have launched a recruitment campaign to let women “know their place is wherever they want to be.”

The national #KnowYourPlace campaign aims to turn the age-old female stereotypes on their head and encourage women to be whatever they want to be.

The campaign is the first recruitment drive from Girlguiding. It is calling for volunteers in a hope to move over 70,000 children from the waiting list to becoming active members.

Girlguiding relies on volunteers and helps to equip and empower around half a million girls with new skills and give them confidence.

Gemma Rolls-Bentley, a volunteer at Guide groups in London, who features in the campaign said, “Some of the issues Girlguiding chooses to tackle around gender equality, professional opportunities and relationships and sex education are really important issues and I think a lot of women like myself, women in their 20s and 30s, are really struggling to understand how they can have an impact and how they can make a change and make a difference and Girlguiding really offers a way to do that.”

Sally Illsley, deputy chief guide added, “The spirit of the campaign is to turn the old fashioned idea that a woman should know her place on its head and reclaim it to make clear that a woman’s place is wherever she wants to be.”

“If you’re someone who would like to help inspire and empower a generation of girls and young women to find their place in the world then volunteering with Girlguiding is the chance to do just that.”

You can find out more about the campaign and register here.

Watch the campaign video below:

About the author

Alison is the Digital Content Editor for WeAreTheCity. She has a BA Honours degree in Journalism and History from the University of Portsmouth. She has previously worked in the marketing sector and in a copywriting role. Alison’s other passions and hobbies include writing, blogging and travelling.

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