Actress and lifestyle guru Gwyneth Paltrow will be turning her Goop website into a magazine, to be released quarterly.
Patrow’s Goop will partner with Condé Nast to produce a quarterly magazine that will hit the shelves in September, reports WWD.
The magazine will be a continuation of the lifestyle advice the website already gives, including health, fitness, cooking, style, wellness, and travel.
“Anna is a powerhouse, and one of the most admirable thought-leaders in media,”
“Collaborating with her and Condé Nast on this multiplatform content partnership, anchored by Goop’s emergence into a physical entity, was an opportunity for us to push our boundaries visually and deliver Goop’s point of view to consumers in new, dynamic ways.”
For the collaboration, multiplatform content will focus on the theme of wellness — central to both companies’ brands. The two publications will combine to work on digital and social content, in addition to the launch of the magazine. A spokeswoman clarified that the “artistic collaboration” will be made up of visuals and images from Condé Nast.
American Vogue editor-in-chief and Condé Nast artistic director Anna Wintour said on the collaboration: “I’ve long known Gwyneth to have wonderful taste and vision – but with Goop she has built something remarkable, a thoroughly modern take on how we live today,”
“Goop and Condé Nast are natural partners and I’m excited she’s bringing her point of view to the company. We all look forward to working with her and her team.”
Goop was founded in 2008 by Paltrow, and has continued to be an online presence in the health and lifestyle community. It will also open it’s first pop-up shop in New York at the end of this week.