How to get ahead in the beauty industry

Beauty industry

Love what you do.

Working in the beauty industry is exciting, and it evolves constantly.  No two days are the same because no two clients are the same.  People come to you for their treatments, but they stay for the experience, and it’s important to always remember that people are buying an experience.

So how can you forge a strong career in the industry? Read on.

Define your niche.

What I mean by this is specialise, don’t be a jack of all trades, be known for a certain area, hone down on which part of it you love and would like to do every single day, doesn’t mean you can’t develop and expand other things  but it’s easier when you first start to really focus down on one particular part of your industry.

For example, I’m in the hair industry but I specialise in hair extensions, and also I specilse in a particular type of hair extensions, so I’m known really well for that.

Become an expert.

Experience matters and through experience you meet new people and gain connections, and through connections you will get your opportunities to forge ahead in your chosen field .

Be bold,  offer your services for free, give away your time and twice will follow back to you,  this does not mean you don’t value your service or shouldn’t charge highly for what you do, but giving especially in a small industry never goes unnoticed.

Promixity is Power.

Who you are surrounding yourself with?

 Surrounding yourself with positive people, people who have done what you want to do, people who you admire in the industry or are doing what you want to achieve, you can model them, learn from them, gain their respect, you never know when you may be called upon to help.

Stay ahead of the game.

Whichever niche, subniche or industry your in, always be looking forward , don’t get stuck in the rut of saying well we always do it like this, or that’s the way its done, be progressive, give customers value look for ways to make things easier, better value, faster, stronger more comfortable, otherwise some other person/company will take your top spot.

I’ve seen it happen so many times in the hair extensions industry, some companies just get left behind and wont take on new techniques / systems, and consequently fall from favour with the customers.

About the author

Angela Little is a health and beauty specialist who has worked in the hairdressing field for over 20 years.

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