We see a lot of information flying around cyberspace that looks at how we can communicate with people so that we stand out and reach them before anyone else.
Mastering our message is important and we are bombarded with reasons about why we need to do it and how to get it done.
We are told we need to speak smarter.
Move forward faster.
Find innovative ideas and new concepts.
Get filters in our photos so the world can see us in all our technicolour glory.
But, does any of this really matter, is this really what our messages are all about?
I will be honest with you, I don’t think so.
Actually, I know it isn’t.
Yes, we are living in busy times, there is more noise than ever to break through and more clutter getting our way it so this is why it is so important for us to really nail our message.
Whether you are thinking about setting up a business, just starting a business, or have an established business, your message need to be yours, truly yours and for a good reason.
Your messaging is at the very heart of every single piece of communication you create and send out to the world.
Messages are used in your social media posts, they are spoken at speaking engagements, they appear on your website and in your newsletters, they are part of your Facebook lives and in your podcast shows, so they have to be clear and consistent.
You might not realise this, but right now most people are getting this ALL WRONG.
Forget snappy titles and hipster straplines and instead dig deep, be true to yourself and your business and if you do that your message will shine through to those who are meant to hear it.
Living in the digital age we do, it isn’t surprising that we are influenced by information we are consuming and sharing.
It’s no surprise that on-trend phrases sneak onto our Twitter feed and IG accounts which means our messages are littered with the messages of others which means things become unclear and diluted.
The reality is, when your message comes from the heart, it is almost impossible for it to have the traits of someone else in it.
You will also find that if you have nailed your message, you won’t be able to talk about it without showing emotion and it’s this emotion that will help you get ahead, and stay ahead.
Emotion is the litmus test to see if you really have nailed your message – a message that is YOURS and no one else’s. And when you feel it so will the clients who are supposed to work with you, that is where the all-important chemistry factor comes into play.
People will frequently talk about the know, like and trust factor, but chemistry is what takes your messaging to the next level when it comes to converting would-be browsers into buyers.
When someone at a networking event asks you, “why do you do what you do?”, you want to be able tell them with emotion and belief.
When a colleague asks you why a potential client should take up your service, it’s your message that will deliver the answer loud and clear.
When somebody asks you what it’s going to cost your clients not to move forward with you, the power of your message and the emotion of your belief will tell them the answer.
So, how do you find this message?
This is the time for you to look at who you want to work with and why, and when you do this, you will start to piece things together.
Find your quirks
If you can really identify the unique quirks you offer, that will truly help you to cut through the din of a noisy marketplace. When you really know what you give clients, you will master your message and it’ll be easy to demonstrate why you are the ONLY person that can offer what you offer, in the way that you do.
Know your why
When you can get absolute clarity on your WHY, you can weave this into your messaging and use it as a fire to keep you going on the dark days when you wonder if all the hard work is really worth it.
Know your client
Knowing who you are is part one of the formula knowing your client, what they perceive their problems to be and understanding why they are stuck is the second and most important part, and neither part can be ignored.
Get your words right
If you can get your words right and put your story down on the page, you will make an impact and become visible which will not only get you clarity, but clients too. This isn’t a sprint, it’s a marathon, so take your time and get it right so that your words are loaded with meaning and emotion.
Create content that sings your message
If you can build a compelling series of content where you’re able to demonstrate your expertise and offerings, people will want to come to you. They will connect with your message and see how you can add value to them and their work. You don’t need a heavy sales pitch and hundreds of funnels but you do need clear content and a message that makes you shine.
While many of us feel that we need to have a stiff upper lip when it comes to business, I don’t believe that is the case. By following our own messages and dreams, we are making real connections with real people that will stand the test of time.
About the author
Suzy Ashworth is a Hay House author, TEDx speaker and serial entrepreneur currently living in Mexico in a ‘gap year’ with her family. She has sold over a 1000 e-courses over the last 5 years and her mission is to help women master their message so they can create a business that enables them to live a life without limits.