#ICouldHaveBeen campaign launches to highlight violence against women

#ICouldHaveBeen campaign
Ahead of International Elimination Of Violence Against Women’s Day on November 25, a new campaign,  #ICouldHaveBeen has launched.

The Kering Foundation will host its sixth annual White Ribbon Day campaign, which raises awareness of violence against women and girls around the world.

Creative directors from luxury fashion houses such as Gucci, Stella McCartney and Christopher Kane have joined forces with their campaign #ICouldHaveBeen.

It asks those not born female to imagine who they could have been, by entering the name their parents would have given them if they were born a girl into the website.

Alternatively, they could take on the name of a family member or friend.

Women who want to take part in the campaign will unite by taking on HER as their name and challenge the men in their life to join the campaign.

Kering Foundation aims for users to realise the violence they could have experienced if they were born a girl, and are invited to share this across their social media accounts.

‘Although one can not understand what victims experience without having lived through violence ourselves, I Could Have Been aims to draw attention to the higher risks of violence girls and women face – simply for being born female,’ said the Kering Foundation.

Board Directors, Stella McCartney and Salma Hayek Pinault, head up the campaign, calling on all girls and women to join them in becoming ‘HER’.

McCartney says: “We, as women, are a team, we have to support each other and stick together. Men are showing their support, and now, we must all join forces.

I am confident that the younger generation of women and men will use their voice and will stop the violence”.

For more information and to take the test, visit https://www.icouldhavebeen.org/

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