Claudia Lambeth is the founder of the luxury lingerie brand, Luna Mae London. Launching in 2014 as an exclusive luxury experience for women, the brand now comprises of Bespoke, Couture and Prêt à Porter collections. Lambeth’s vision has been featured in Vogue, W Magazine, on CNBC’S ‘The Secret Lives of the Super Rich’.
WeAreTheCity sat down with Claudia to discuss how she has managed to establish a luxury business and accomplish so much at such a young age.
How did you get into the lingerie design business?
I started pulling apart bras from a young age, trying to understand the complexities of construction and would sit sketching my own designs for hours. Whilst studying for a Law degree at King’s College London, I took up courses at the London College of Fashion and covered London Fashion Week for .Cent Magazine.
After I graduated, I decided to take the leap of launching my own luxury lingerie brand. I spent a long time analysing the market, and I soon came to see that there was a gap in the market for a truly luxury lingerie offering. I’ve always believed that lingerie is incredibly empowering for women and I wanted to give women an empowering experience. I wanted them to walk away from a Luna Mae London fitting feeling confident in both the fit and the quality of their lingerie. It’s something special for yourself- and that’s what Luna Mae London conveys. It’s bespoke, completely individual and truly British.
Have you faced challenges being a young woman starting a business?
I started the business straight out of university at the age of just twenty-two. Whilst I had experience from working at other lingerie brands and in PR it is difficult sometimes being in a male dominated, business environment. Often I would hear, ‘You’re a lingerie designer, what on earth do you know about business?’ However, I do think that having an education; a background in Law has definitely helped to shift that opinion.
How important is marketing to establish a brand?
Marketing is definitely important. Whilst studying I interned at some PR agencies, gaining an understanding of marketing and of social media. It’s imperative to understand how PR works, build your network, gain a following on social media and find your niche.
Luna Mae London has been featured in publications such as Vogue and W Magazine, and this really came from understanding how to market the lingerie properly. You need to know all avenues- how much mobile traffic does your website get? Two thirds of our traffic came from mobile users, which completely changed the operation of the whole business. With marketing also comes understanding your niche. What makes your business truly different? Once I’d established that the business was completely British, entirely luxury, and an appointment-based service that no one else was offering, we had the brand.
What advice would you have for women wanting to start their own business?
Just to absolutely go for it. If you want to do it, do it. Don’t be afraid. It’s so easy to overthink every step of your journey, and to regret the mistakes you will inevitably make on the way, but ultimately regretting things will only hinder your progress. Learn from your mistakes and grow from them!
Most importantly, never comprise your product. It’s easy to get excited when opportunities arise, but it’s not your brand if you have to sacrifice anything.
What can we expect in the future from Luna Mae London?
We’re now looking at retail spaces for 2017, so that the product is accessible to more women. I would love to keep growing our bespoke clientele, but I’d rather keep growing at a steady rate than rushing and jeopardising the special experience.