Inspirational Woman: Aimee Bateman | Founder & CEO of

aimee-batemanAimee Bateman is Founder and CEO of

Tell us a bit about yourself, background and your current role

After graduating in 2003, I worked as a commercial recruiter. But in 2011 I became disillusioned with the recruitment industry and decided to do something about it, so I bought a second hand camera on e-bay and started making YouTube career advice videos in my living room. I found myself creating content, offering people job hunting tips on my YouTube channel, CareercakeTV.

Today, across our various channels, my YouTube videos now have in excess of 12million hits.

Today I am CEO of, an award winning e-learning platform, offering on-demand careers courses to passionate jobseekers all over the world. Our leading experts deliver courses on various topics regarding job-hunting, career development and entrepreneurship. We employ five people and are growing fast.

Did you ever sit down and plan your career?

I did. Being seen, heard and valued for eight hours a day is vital for anyone’s happiness and self-worth; it impacts all areas of our life. If we feel happy and valued in our work then we become better mums, dads, brothers, sisters, husbands and wives. Doing something I love, with people I love, has always been and will always be my plan.

That’s why I do what I do. I believe everyone deserves to have this and that is why exists.

Have you faced any challenges along the way and if so, how did you deal with them?

Challenges are part of everyday life as a CEO of a tech business. Things change in our space constantly and we are always striving to improve.

On a typical workday, how does you start your day and how does it end?

My day starts at about 7am when I wake up and check my emails. We all meet at our offices just before 9am and after a quick catch up with team to discuss our activity for the day, then we crack on.

As CEO, I oversee a lot of the activity from marketing and sales, to finance and operations. Mostly the team don’t need me as they are all very good at what they do and very self-motivated, but I’m always on hand if they do. I’m also the ambassador for our brand and regularly deliver key-note speeches and media interviews through the week.

Tell us a little bit about your role and how did that come about?

As I explained, I founded the business after being disillusioned with my job in recruitment, bought a second hand camera, started filming myself in my kitchen – 12million You Tube hits later I have a successful tech business.

Have you ever had a mentor or a sponsor or anyone who has helped your career?

My chairman Ashley Cooper is my mentor. He is my go-to person when I need advice on anything business related. Apart from being an extremely successful entrepreneur and investor, he has honesty, integrity and my entire team respect and admire him a great deal.

If you were to look back in five years, what would you see in terms of your achievements?

I would be extremely happy if is continuing to educate and empower individuals all over the world and that my core team here at Careercake are still by my side.

Tell us about your plans for the future?

I just want people to take control of their own careers and ingrain self-belief and self-esteem into as many job seekers as possible. I want us all to take charge of our own careers.

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1 Response
  1. Sara H

    Fantastic! Great to see more women getting involved in e learning platforms. How important do you feel e learning is to encourage more women to futher their education as an alternative to standard college or university options? Particularly for women in areas with stereotypically low uptake in further education? Having done a couple of courses myself to further my career prospects, I’d love to hear your thoughts!