Introducing cutting-edge design and avant-garde creations to the UK market, Myriam Soseilos is championing the world of luxury jewellery with handcrafted, ornate pieces, inspired by modern architecture.
Emerging as a true success story, the award-winning Cypriot jewellery designer has been billed as one to watch in 2014 with her simple and innovative pieces. Myriam herself has achieved industry acclaim in being awarded ‘Designer of the Year 2013’ at Treasure, London’s visionary jewellery show, which took place during the world-renowned Jewellery Week (June 2013).
I am a firm believer that one must always follow their passion. After pursuing career avenues that didn’t fulfil me entirely, it was essential to take my new career path to the next level. I simply had to see how far my design skills could take me.
Tell us a bit about yourself, background and what you do currently
My name is Myriam Soseilos and I am a jewellery designer from Cyprus. I have always been drawn to design, in Fashion, Furniture and Architecture. From a young age I had a distinct style that set me apart from the rest and was fascinated by unique and beautiful things. Having changed my career path a number of times, from Accountancy to Journalism and Advertising, I found that none of these professions gave me the sense of satisfaction I was looking for. I decided to follow my gut and see where my creativity could take me which led me to discover that jewellery design was my true calling.
Why did you start your business?
I am a firm believer that one must always follow their passion. After pursuing career avenues that didn’t fulfil me entirely, it was essential to take my new career path to the next level. I simply had to see how far my design skills could take me. Launching the MyriamSOS brand seemed like the most natural thing to do and I just went for it.
What appealed to you about setting up your own business?
Launching your own business takes courage, it’s always a risk, but it’s so worth it. If you are committed, driven and passionate it all comes together. Running my own business has been such an amazing adventure. It’s so rewarding to see an inspiration translate into a new business concept and see it grow day by day. Seeing people wear my jewellery pieces is the greatest reward of all, as I am sure many other designers would agree.
If you believe in yourself and you are not scared to follow your inspiration and creativity you are able to rise to the challenges. The key is to have the confidence to step into your own power and take the lead.
What has been your biggest challenge?
Expanding my business in the UK, a market territory which I am new to, is challenging but very rewarding. This can also be applicable to every other territory I tap into. The key for me is to “study” the new clientele for each territory and find out what it is they are looking for in jewellery, such as the consumer patterns.
To see UK consumers appreciate my work and wear my pieces with pride is a great joy to me. If you believe in yourself and you are not scared to follow your inspiration and creativity you are able to rise to the challenges. The key is to have the confidence to step into your own power and take the lead.
What’s been your greatest achievement personally?
So far, the highlight of my career as a jewellery designer was receiving the “Designer of the Year 2013” award at Treasure, during Jewellery Week for my ‘Transformers’ collection. It was very fulfilling to be understood and recognised by the UK market and it definitely gave me the encouragement and confidence to take my business to the next level. Academy award-nominated actress, Jodie Whittaker, wore my jewellery at the Royal Television Society Awards. It was a great pride for me to see my pieces on the Red Carpet so soon after launching my range in the UK.
I have also recently been shortlisted as a finalist for the ‘New Designer of the Year’ Retail Jeweller award which is also very exciting.
If you weren’t doing what you do, what would you be doing?
Exploring different career paths has given me the certainty that I was meant to work in design. If I wasn’t a jewellery designer I would probably be an interior designer, an architect or a furniture designer. I have always been captivated by buildings, furniture, shapes and objects and my jewellery designs are a reflection of the magnificent fusion of craftsmanship and technology. The natural grammar of shapes is a source of inspiration to me and moves me to find different ways to express shapes, forms and materials.
Can you describe a typical day?
My day begins at 5.30am and ends at 12am. I spend most of my day working to build my brand and I balance this with being a wife, a mother and at times a father, as my husband works long hours and travels often. It’s quite a hectic lifestyle but I love every minute of it. In my free time I enjoy meeting for morning coffee with my friends, going to the gym and of course spending quality time with my family.
Tell us a bit more about your collections. What materials do you prefer to work with?
I pride myself on creating unique, delicate, statement jewellery that embellishes the hectic lifestyle of the on-the-go 21st century woman. This is why I like to combine the practicality of my designs with the use of premium quality precious materials. Each piece responds to an inspiration! I love using precious or semi-precious gemstones including diamonds, sapphires, emeralds rubies and spinels. I also like working with silver and gold and experimenting with the various colours like white, black, yellow and rose gold, silver in white and black rhodium silver. I actually offer a bespoke service that allows customers to choose the colour, type and size of gemstones and metal that they want. It’s essential to me that women can have fun with my jewellery! I also design pieces especially customised for specific events such as weddings or corporate gifts.
I would like nothing more than to continue to imagine and create beautiful collections that will inspire women worldwide.
Who has been your biggest inspiration?
In my personal life, my family, particularly my son is my greatest joy and inspiration. In my career I would say that I am most inspired by strong women worldwide. My ‘Transformers’ collection was “born” out of my desire to create a contemporary collection that would appeal to women with busy lifestyles and that could be both elegant and versatile. The thought of creating beautiful accessories for women with hectic lives is a continuous source of inspiration. This is the kind of life my husband and I lead which has taught me to appreciate the very limited time available to women like myself and made me want to offer them the elegance and versatility in just one piece of Jewellery.
What does the future hold for you?
I see my future as an exciting open “look book” filled with beautiful illustrations and memorable experiences. Building my brand and taking care of my family fill my hectic days with excitement. I would like nothing more than to continue to imagine and create beautiful collections that will inspire women worldwide.