Sarah’s career doesn’t stop in the events industry, she recognises herself as a mum first and foremost, as well as a strong, independent businesswomen. After being made redundant after giving birth 13 months prior, Sarah launched her own business, after realising that she could no longer mould herself into traditional roles in which it’s the norm to leave the house at 7am and not return until 7pm.
Sarah launched the Lloyds Bank British Business Excellence Awards on International Women’s Day 2021, Sarah Austin Events aims to help empower women, particularly women in business, while ensuring events are run to the highest of standards.
After launching her own events company, Sarah started to be approached by many organisers within her business network asking for help with arranging both events and award ceremonies (both virtual and in person).
With the National Business Awards having come to an end, Sarah took the leap and set up the British Business Excellence Awards with Lloyds Bank as the headline sponsor. Having worked as an international business awards Director for nearly 15 years, The British Business Excellence Awards Founder and Director was determined to fill the void with an awards programme that would be just as prestigious to celebrate British businesses.
The British Business Excellence Awards took place for the first time in 2021, highlighting and awarding the best businesses and individuals within British business. Sarah is currently organising the awards for 2022, hoping to highlight and celebrate even more British businesses, especially those with a focus on sustainability and the future of business.
My name is Sarah Austin, and I am the founder and Award’s Director of Sarah Austin Events, who in turn, owns the UK’s largest business awards programme – The Lloyds Bank British Business Excellence Awards.
We champion the backbone of Great British Business, particularly the SME community, through an annual programme of networking, workshops, and an extensive judging process.
Despite the institutionalising nature of my previous career, I always believed deep down I was destined to be an entrepreneur. By the very nature of entrepreneurialism, it was much more a case of having a vision, perceiving immediate obstacles as temporary and just taking the leap. In the case of business, there is an argument that planning for ‘too long’ can just be internalised doubt seeking to break-out and scupper the greatest ideas.
In the past, I had always dreamt of running my own awards and events business, however, I’d always been too scared to do it. My career had been corporate focused, working for a FTSE company, traveling the world and running events, yet somehow, I’d become institutionalised and never realised my inner entrepreneur.
As I returned to work after maternity leave, during the pandemic, it was clear to me that the world had changed to become a different place, which in turn, led to me pushing myself out of my comfort zone. Within a week of leaving my previous role, I set up my business – Sarah Austin Events.
Being a business owner, even one in the events industry, can be a very lonely place sometimes. The constant pivoting and uncertainty related to the pandemic throughout 2021 was a particularly lonely, challenging period. But I am a firm believer in overcoming adversity as the true mark of strength within business – we have only become stronger and more resilient as a result of the challenges we have fought through.
It’s also important to note that I initially launched my business when my little boy was only 18-months old, at a time where events were currently banned across the UK due to the imposed restrictions on the industry. To classify this as anything other than a challenging combination of circumstances would be entirely false – with every single day presenting another obstacle to overcome.
My greatest success to date is launching my business during the pandemic and not only being operational, but successful to this day. Success as a measurement can mean different things to different businesses, but for me I see success through the inundation of applications to the awards and the level and prestige of sponsorship we receive and most poignantly, the kind words that follow an amazing ceremony.
Mentoring is not only a key facet of furthering gender equality but is also vital in the continued success of SMEs across the country. The key is in the presentation – mentoring does not always have to take the form of an overly formal agreement, it’s actually as simple as being an effective leader. Treating employees with respect and celebrating their wins as well as intuitively supporting them during setbacks is the bread and butter of mentoring for success.
Gender inequality is an issue not only institutional, but generational. It is for that reason that investment in education and shaping young minds – be that through parenting or schooling – would be my core focus to accelerate change. Providing positive female business leaders as role models for younger generations will not only enable young girls to have ‘aspirational inspiration’ but will also show young boys that the world of business is one shared by people, not gender-locked and completely accessible.
My only piece of advice to my younger self would be simply to believe. Believe in the process, believe in the business, believe in your instincts and most of all, just to believe in myself. I have become a successful businessperson through the toughest times imaginable, particularly when you consider how hard the events industry were hit during the pandemic – belief was vital to any business making it out intact.
Over the next few years, the aim is to observe growth in the business, allowing us to support businesses across the board. Empowering businesses in need, and their owners by extension, is my ultimate goal and the most satisfying aspect of the work that I do. With challenges such as post-pandemic uncertainty and gender inequality still present in the industry – my work will continue until both are eradicated.
If you’re interested in entering the awards on behalf of your business, you can enter the British Business Excellence Awards, before the deadline on 17th June, here: www.britishbusinessexcellenceawards.co.uk
May
19may18:0020:30The Future of Fairness in Leadership and Business | WBS
19/05/2025 18:00 - 20:30(GMT+01:00)
WBS at the Shard
London, SE1 9SG
This is your chance to engage in powerful dialogue and spark meaningful change in your professional sphere. After the panel discussion, network with peers from across industries
After the panel discussion, network with peers from across industries over drinks and canapés, against the vibrant backdrop of London.
This event is held annually in collaboration with our partners We are the City, Women Engineering Society, Forte, City Women Network and 30% Chair; We are delighted to welcome a distinguished line-up of keynote speakers:
Dr Dawn Eubanks – Associate Professor of Behavioural Science & EI and Panel Chair
Rukasana Bhaijee – Global Head of DEI at the Financial Times. A DEI leader with over 13 years of experience across media, technology, professional services, and higher education. Formerly led DEI for Google’s EMEA tech division and consulted at EY, Rukasana brings deep expertise in strategy, race equity, and inclusive culture change.
Geraldine Gallacher – CEO of the Executive Coaching Consultancy, author of Coaching Women: Changing the System, Not the Person, and City Women Network Board member.
Mark Swain – WBS Client Director & Executive Coach, and Fellow of The Learning and Performance Institute. With over 20 years experience in leadership development Mark has developed a framework supporting Women in Strategy.
Ben Evans – New Business Director, AtkinsRéalis, ED&I Advocate and Warwick MBA Alumnus (2013)
Together, they’ll share their invaluable insights, strategies, and real-world experiences in fostering fairness and driving success in today’s dynamic and changing corporate landscape.
Key Topics Include:
Whether you’re a mid-career professional, an established leader, or an entrepreneur passionate about shaping the future of fairness, this event will leave you inspired and equipped to make a lasting impact.
Free
21may12:0013:00Master the Art of Incredible Interviews | WeAreTheCity & City CV
21/05/2025 12:00 - 13:00(GMT+01:00)
WeAreTheCity & City CV are thrilled to present a
Do interviews leave you feeling uneasy, underprepared or unsure of how to showcase your best self? Are you stuck in a loop of missed opportunities, wondering how to stand out and seal the deal? You’re not the only one. On average, people apply for 27 roles before they land just one interview.
But don’t worry – you’re in the right place. Whether it’s been years since your last interview, you’re chasing a promotion or new role, or simply trying to stay sharp, this free one-hour masterclass will give you the edge to win your next role. Your interview isn’t just a conversation – it’s a marketing pitch where you’re the product. Discover how to demonstrate your value, convince employers you’re the best investment they can make, and leave them thinking, “We’d be foolish not to hire you.”
In this jam-packed session, Victoria McLean, Founder & CEO of City CV, guides you through the art of wowing interviewers. With a proven track record of helping people at all career levels secure their dream roles, Victoria brings decades of expertise, countless success stories and award-winning career strategies to the table.
What you’ll learn:
Looking for more career support? Explore our Career Resources page. Ready to take the next step? Browse the latest opportunities on our Job Board and find your perfect role today!
23may10:0012:00Online* Pelvic Floor Recovery Workshop FREE | Karen Ellis - Postnatal Recovery Expert
23/05/2025 10:00 - 12:00(GMT+01:00)
With former Midwife, Karen Ellis. *Available on replay. Exactly how to rebuild strength in your pelvic floor after pregnancy. All the information you should have got from
All the information you should have got from your midwife about how to recover your pelvic floor PROPERLY after having a baby and how to exercise SAFELY so you can smile with excitement and enjoy the moment when your toddler takes your hand and pulls you towards the bouncy castle instead of the feeling of dread taking over as you decline their invitation.
You are a mum who;
And so you can have dry knickers!
Free