If you are a twin, triplet or have twins you may have heard of the Twins Gift Company the leading online store for gifts for the multiples market. Behind the company comes with no surprise but twin sisters, Karen and Lindsey. We managed to grab both of them for an interview on the whys and wheres of building a successful online business;
Tell us a bit about yourself, background and what you do currently
I’m Karen and Lindsey is my identical twin sister, and together we run our business The Twins Gift Company, which since launching in September 2011 has grown to be the biggest e-commerce store dedicated to selling gift items for the twins, triplets and multiples market. The idea for the company originated from a gift I gave to Lindsey –the beautiful Peas in a Pod Necklace. I presented it on our way to a volunteering day at St Thomas’Hospital as part of the ongoing research The Department of Twin Research complete. The original idea to support The Department of Twin Research’s work by selling their promotional products on their behalf was expanded to include a range of gifts designed by twins for twins, triplets and their families.
Why did you start your business?
As 50-year-old twins we had never come across a card designed for your twin. This gap in the market was the inspiration to design and have manufactured a unique and original range of products with this particular market in mind. This then led to the multiples market in general –gifts for the birth of twins & triplets, gifts for the Christening of Twins & Triplets, gifts for expectant parents of twins and triplets, Father of twins gifts, Mother of twins gifts, twin baby shower gifts, adult twin gifts etc.
What appealed to you about setting up your own business?
We had previously worked together in our own restaurant so we knew that we were compatible in the work place and we also knew that our contrasting skillsets would bring a range of different facets to the new enterprise. When the idea first came to us, the idea snowballed and from then on the evolution of The Twins Gift Company simply developed and advanced at such a pace that we ate, slept and thought of nothing else. I think we both had not deliberately thought we want our own business but when the idea came to us we grasped it with both hands and ran with it –we have our Father to thank for not having a fear of failure.
What has been your biggest challenge?
Our biggest challenge has been letting know people we exist and that a product for all occasions and all budgets is available for the twins, triplets and multiples market.We are now working with JHPR to raise the profile of the business and connect with our target audience.
What’s been your greatest achievement personally?
- Karen –my biggest achievement is learning from my mistakes and keeping an open & positive mind.
- Lindsey –my biggest achievement has been building a brand of which I am very proud.
If you weren’t doing what you do, what would you be doing?
- Karen –I would have trained to be a counsellor
- Lindsey –I would be involved in Events Management.
Who has been your biggest inspiration?
Hilary Devey –her work ethic, ability to stay focussed and never give up has inspired us both. Her self-awareness and vulnerability is admirable and has kept her feet firmly on the ground.
What does the future hold for you?
Our future is uncertain – our dreams are certain, our belief is certain, our commitment is certain and the certainty is – that we will work as hard as we can to provide gifts and cards to the multiples market that people want to buy and are excited to give as gifts. To aim to give all our customers a wonderful buying experience and the excitement of having found a gift that is original and memorable.