We’ll grow Beulah into a global brand, stocked Internationally. Then we can employ more and more women who have been trafficked or vulnerable and provide them with a new life free from abuse – this is my dream.
Tell us a bit about yourself, background and what you do currently
I started Beulah London four years ago with a friend Lavinia. I previously went to school in Gloucestershire, university at Oxford Brookes where I studied History of Art. I then went on to work at Sothebys in London, followed by Holy Trinity Brompton in South Kensington which is a large church and charity. After spending two months volunteering in Delhi with women who had been trafficked, myself and Lavinia decided to set up a business where we could provide the women with an alternative, sustainable livelihood.
What has been your biggest challenge?
Setting up a business with no former business or fashion experience has been the biggest challenge.
What’s been your greatest achievement personally?
We were given a commendation by the United Nations as a business in dedication to combating human trafficking which was a remarkable achievement.
If you weren’t doing what you do, what would you be doing?
Having babies! My sister has three children, I adore them all and it definitely makes me want to have a family. Career wise, I would have loved to do interior design, I love making a space beautiful and recently I got married and did up our own home.
Who has been your biggest inspiration?
I have to say my father has been my biggest inspiration. He always taught us to appreciate what we had, and he has the ability to talk to all different people from different backgrounds. When I was small, he worked with ex-offenders and people in prison, which left a big impression on me and set a great example to help rebuild the lives of those less fortunate.
What does the future hold for you?
We’ll grow Beulah into a global brand, stocked Internationally. Then we can employ more and more women who have been trafficked or vulnerable and provide them with a new life free from abuse – this is my dream.
For more information about Beulah London visit: www.beulahlondon.com
