The wealth of the brands that show in Milan has long made the city one of the most important fashion capitals. But corporate and family-owned alike, many of the luxury goods houses have turned to ready-to-wear.
The industry paper Women’s Wear Daily reported last week that, in 2012, Italian apparel exports were worth ¤15bn (£13bn) – a figure down 2.7 per cent from the previous year but a significant sum nonetheless. Additionally, exports of leather goods for the first 10 months of 2012 were worth ¤4.2bn, a 22 per cent increase on the previous year.
Accessories have long been the cash cows of these brands and Prada, Gucci and Fendi, among the big names, began life as small leather goods firms.
The “Made in Italy” label remains an important asset for the high quality it guarantees. Artisanal skills in Italy continue to be passed down through the same families.
Bottega Veneta, showing its autumn/winter collection yesterday, is a prime example of this. Founded in Venice in 1966 as a leather goods firm, its signature woven technique soon found a clientele among the international jet set of the time. In 2001, it was acquired by the Gucci Group (now PPR) which installed Tomas Maier as creative director and introduced his vision for women’s ready-to-wear.
This is a label for the stealthily wealthy, a fact borne out at the brand’s headquarters by the legend, “When your own initials are enough”.
Maier’s new collection was a meditation on wool, the fibre spun into a spectrum of fabric weights, from light crepe to heavy flannel. Pleating created volume below a belted waist while sharply structured shoulders added strength to a loosely Forties silhouette in black, grey and white, with accents of red and yellow. “The collection is about proportion, precision and ease, and the simple beauty of the material,” said Maier.
Precision was also evident in Jil Sander’s second collection since her return to the label she founded in 1973. Characteristically minimal, the German designer used strips of gold to add her own note of flamboyance.