Malala Fund urges supporters to take the #FullForce pledge this International Women’s Day


Malala Fund has launched the #FullForce pledge on International Women’s Day to encourage supporters around the world to take action for girls’ education.

The pledge is available in nine languages and provides signers with steps they can take to help girls thrive. A student might agree to learn to code or share Assembly articles about the next generation of female leaders. A business leader could pledge to invest in a pipeline of female talent by donating a percentage of company profits to girls’ education initiatives.

Organisations, companies and leaders in business and government are already taking the #FullForce pledge and committing to creating a more equal world.

Some of the first signers include:

  • Natalie Deacon, Head of Corporate Affairs for Avon and President of the Avon Foundation for Women
  • Steve Sarowitz, CEO of Blue Marble
  • Lisa Lutoff-Perlo, CEO of Celebrity Cruises
  • Gerd Müller, Federal Minister for Economic Cooperation and Development, Germany
  • The European Commission
  • Girls in Tech
  • The Government of Norway
  • Atima Lui, Founder and CEO of Nudest
  • Angelia Trinidad, CEO & Founder of Passion Planner
  • Pluralsight One
  • Starbucks
  • Kristalina Georgieva, President of the World Bank

Speaking about the pledge, Virginia Tenpenny, Vice President of Global Impact at Starbucks and Executive Director of the Starbucks Foundation said, “We are proud to join Malala Fund in taking the #FullForce pledge through our commitments to advance women and girls in origin communities, create access to an equitable workplace, and achieve gender equity in pay globally.”

Natalie Deacon, Head of Corporate Affairs for Avon and President of the Avon Foundation for Women added, “If you empower women you really can change the world.”

“Avon’s stand4herprogramme aims to do just that: to build a better world through and for women; to open up opportunities for them to learn and to earn, and to support their health and safety.”

Aaron Skonnard, co-founder and CEO of Pluralsight said, “An inspiration around the world, Malala embodies the commitment to ensuring that the fundamental human right to education is realized by all.”

“Through our partnership, we will leverage our platform and technical expertise to uplift Malala Fund’s team and their global network of Gulmakai Champions as well as open new pathways to digital learning for women and girls who face barriers to formal education.”

“We are honored to partner with Malala Fund to fight for educational rights around the world and improve opportunities for women and girls to learn and earn.”

The link between girls’ education and economic growth is clear. Women and girls could add up to $30 trillion to the global economy if all girls completed secondary school. But right now more than 130 million girls are out of school — and almost one billion girls and young women are not learning the learning the skills they need to join the modern workforce. Through Malala Fund’s Full Force campaign, we are asking leaders to invest in education so every girl is prepared for her future.

Malala Fund also released a video on social media celebrating all that women have contributed to our world — and reminding us how much more is possible.

Watch the video below:

Malala Fund’s Full Force campaign raises awareness about the link between girls’ education and economic development. For more information visit

About the author

Alison is the Digital Content Editor for WeAreTheCity. She has a BA Honours degree in Journalism and History from the University of Portsmouth. She has previously worked in the marketing sector and in a copywriting role. Alison’s other passions and hobbies include writing, blogging and travelling.
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