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“Women drive the world economy. Globally they control about $20 trillion in annual consumer spending…. Women represent a growth market bigger than China and India combined: more than twice as big, in fact.” Harvard Business Review, 2009
However, over 91% of women state they are misunderstood by Marketers.
– What is driving this dissatisfaction?
– Which brands are perceived to be marketing to women effectively? Which are not?
– How can global corporations address challenges in targeting this growing market? Is the corporate gender brain drain at fault?
In this survey, Aquitude’s Purl Influencer Panel (www.aquitude.com/purl) aims to uncover how female professionals perceive corporations are embracing this new growth market – both as consumers and, also, as Marketing practitioners.
The survey comprises of 8 questions which takes about 5 minutes to complete…
All respondents will be placed in a draw to win a bottle of Champagne!
Take the survey here
