Sydney board directors and leadership and innovation advisors, Claire Hatton and Greta Thomas, are on a mission to increase the number of women who become leaders in innovation and pioneers in their field.
Enter ‘Don’t Stop Us Now!,’ a new international podcast created by the duo. The podcast series shares authentic stories and practical advice from pioneering and innovative women from around the globe. The interviews reveal the real person behind the success story, their doubts, fears and tough times and how they overcame them.
We chat to Hatton and Thomas about the reasons behind the podcast and what they hope to achieve:
What inspired you to develop the podcast?
We launched Don’t Stop Us Now! because we believe the world desperately needs more women to get involved in shaping our future in this era of rapid change and disruption.
We also know too many fabulous women who are capable of great things yet they hold themselves back from reaching their full potential. Our podcast provides inspiring role models and practical advice and tools to help women take action and reach their potential.
What do you hope to achieve with the podcast?
Our aim with Don’t Stop Us Now! is to inspire women to think bigger and to equip more women to take action to fulfill their potential and play key roles in shaping our future businesses, tech and society.
Where do you find the amazing women that you interview?
Claire and Greta have both worked internationally and in senior roles over numerous decades. We are fortunate to have an amazing network as a result. Many of these women we know personally, some have been recommended to us. We are always interested to hear about other amazing, innovative women.
What sort of feedback have you been receiving about the podcast?
The feedback we have been receiving has been unanimously and overwhelmingly positive. We’ve had emails from people thanking us for the initiative, as well as hearing repeatedly that women are inspired by these interviews and stories.
What are the common themes you have noticed across the various podcasts?
Common themes so far include:
- Don’t sweat the small stuff!
- Successful women take action without necessarily knowing all the answers or feeling 100% confident.
- Even stellar women have inner critics and they have to learn to ignore them in order to pursue big goals.
- Many female entrepreneurs end up starting their own enterprise so they can create their own culture – free from any bias or old school thinking about what women can and can’t do.
- For mothers, realising you can’t do it all and asking for help and support are key recurring themes.
How do I access the podcasts?
You can access the podcasts from nearly all major podcasting platforms and also from the www.dontstopusnow.co website. Podcast platforms include:
- Apple Podcasts
- Google Play (only available in US and Canada)
- Podcast Addict
- Podcast Republic
- Pocket Cast
What sort of topics do you cover in the ‘How To’ episodes?
The idea behind the How To episodes is to pick up on themes and challenges raised by our guests and then look at how our listeners can practically tackle these challenges themselves when they arise.
Our first How To episode is on how to manage your inner critic. We expect future episodes to include topics such as how to say No, how to negotiate a pay rise, how to tackle imposter syndrome, and how to delegate, etc.
How long are the podcasts?
Typically the podcast interviews are around 30-35 minutes – perfect for a commute. The ‘How To’ episodes are a little shorter.
What was the inspiration behind your logo?
We love our logo! We briefed our designer by saying we wanted to represent women in a way that, like Gal Gadot in Wonder Woman, was powerful, yet feminine and benevolent. We think our designer (Josh Murray) and our illustrator (Binny Talib) nailed the brief!
The innovation element of our podcast is captured in the space theme of the design – and, if you look closely, you will see that the woman in the space helmet has a striking resemblance to Gal Gadot’s character at the beginning of the Wonder Woman film, where she has a day job working at the Louvre in Paris.