The supermarket, Morrisons, has been accused of sexism with its latest children’s clothes.
The supermarket has faced complaints over its clothing line aimed at young boys and girls. The clothing carried slogans suggesting boys had “big ideas”, while girls had “big smiles”.
Morrisons faced a backlash on social media after one customer posted a picture of the clothing range on Twitter.
The mother added that the supermarket giant “didn’t think much of girls.”
Looking 4 kids’ holiday clothes this morning @Morrisons Didn’t buy anything. I see you don’t think much of girls @letclothesbe @PinkstinksUK pic.twitter.com/aSuXcEWBJx
— ShelleyRoche-Jacques (@RocheJacques) July 24, 2017
Other Twitter users also spoke out of their disgust at the sexist clothing. One tweeted, “It’s Victorian. Rank sexism and misogyny. Girls must smile and be pretty, but boys have the big ideas?”
Another urged the company to, “please don’t diminish girls in this way.”
The photograph also shows other shirts with one for boys emblazoned with “king of the castle”, while the girls have one that reads “pretty little me”.
The news follows the backlash faced by Mothercare over its 1950’s housewife children’s advert.
The British retailer came under fire after advertising cleaning toys with young girls dressed as 1950s housewives.
The advertisements are promoting their range of Early Learning Centre cleaning products, such as a cleaning trolley and vacuum cleaner.
The images include a little girl wearing rollers in her hair and a vintage-inspired dress pretending to vacuum a floor.
Whilst all of the girls in the images are wearing vintage clothing and rollers in their hair, the boys were photographed wearing modern clothing.
