To achieve this we inform through our research into women and girls’ relationship with sport and physical activity, innovate through partnering with sport deliverers and inspire using our insight and expertise to bring about changes in policy, practice and attitudes that lead to greater opportunities for women and girls in sport.
Women and girls are missing out on the benefit of the lifelong benefits of sport. We want to change this, now for every woman and girl in the UK.
A society where women and men have equal opportunities.
We are the only organisation in the UK that researches sport purely from the perspective of women and girls. We use the insight gained to drive change through campaigns and partnerships.