Article provided by Peter Gullick, Marketing Director at Retail Marketing Group
Someone asked what we meant by ‘older’ and laughing, my boss replied, “over fifties”. This comment hit me like a rock; until then, I hadn’t realised that people were starting to see me differently.
New comments, signals and changing behaviour from the people I worked with began to make me realise that I was now thought of as old. I was treated differently; instead of my experience being thought of as a valuable asset, I was viewed as past my best.
Realising this, I started to feel as though younger generations that had always been behind me were starting to catch up in terms of energy, motivation and drive. In a competitive environment, there was a growing amount of pressure for me to keep up and it created a feeling of imposter syndrome. As well as thinking I had to constantly justify my position at the company, I felt as though at any moment I would be ‘found out’, and a younger, cheaper person would come in and take over my job.
My experience is not particularly unique. According to a 2019 study, men feel the effects of age discrimination more keenly than men: 39 per cent of men feel their age has hindered job promotions (compared to 24 per cent of women), and 50 per cent of men have experienced or witnessed age discrimination (compared to 38 per cent of women). A 2021 study found that nearly two thirds (61 per cent) of UK workers believe their employer doesn’t rate their life experience enough.
Despite these figures, age discrimination is an issue that isn’t talked about as much as it should be, especially in the office. Unfortunately, many people who become targets of this kind of discrimination often feel as though they can’t speak up about these issues, because they’re not in a safe space to do so.
Moving to a new environment at Retail Marketing Group, with a smaller leadership team, my length of experience became a positive thing, rather than something that was perceived as holding me back. Here, my opinion was valued and I felt listened to. Our workplace encourages conversations around these issues, and promotes diversity as well as the idea of ‘diversity of thought’.
Making the move made me realise that change can be a positive thing. Getting out of that environment helped me to build better, healthier working relationships and also realise that my career had not come to an end; I still have a lot to offer and now I’m in a workplace where I’m hopefully making a significant difference.
Peter is an experienced Marketing Director, with a successful background in creating business growth and diversification. He has spent 17 years at Microsoft beginning in Operations, moving into Product Marketing and then into Channel & Trade Marketing. Peter then led the UKI Retail Marketing team for 10 years, overseeing the presentation and promotion of all Microsoft products in third party retail settings, both online and physical, as well as the consumer experience through training and advocacy delivery to retail store staff.
In 2019, Peter moved to Retail Marketing Group as Marketing Director. Since then he has implemented a brand overhaul, new website, social media growth and the introduction of new business propositions with a heavy digital-first emphasis. With his market insight and know-how, the RMG team aims to drive lead generation and help clients go to market in a better and more efficient way.
