Personal Stylist -Style Icon

Founder of Style Icon, Natalie Robinson, 31 was born and raised in London, England. After studying A Levels in English Literature, Theatre and Psychology she decided to undergo a BA honours degree in Social Policy and Politics. During this period, Natalie took her first tentative foray into fashion by organising a number of well received clothes shows and events. The ensuing success established Natalie’s innate artistic flair and illustrated her gift for visual creativity and styling innovation. In turn, this brief phase instigated her long term passion for fashion and determined her future as a personal stylist.

After leaving university, she immediately started working in Harrods, Knightsbridge for a couple of years as a brand specialist for Donna Karan and other top international designers. This position involved consulting and advising a large number of clientele including high profile names on key trends, whilst helping them shop for their specific lifestyle needs. Having evolved into an accomplished fashion expert, the next natural step was to work as a fashion consultant for Browns clothing boutique in South Molton Street. This prestigious family owned business provided Natalie with an intimate yet cutting edge environment to work in. The owners, Mr and Mrs Burnstein are widely renowned for their infamous buying skills, having propelled many previously anonymous designers such as Donna Karan, John Galliano and Vivienne Westwood into ubiquitous fashion labels. It was commonplace for Natalie to deal with A-list celebrities such as Kylie Minogue, Lionel Ritchie and Sophie Dahl. This wealth of experience proved to be invaluable for Natalie’s business acumen.

Two years on, Natalie seized a golden opportunity to work as a personal shopper for Selfridges. She used this episode to consolidate her client base and contacts within the fashion industry. Working with household names such as ‘Trinny and Susannah’ and liaising with diverse people from all walks of life boosted her creative zeal. Natalie soon began to recognise personal shopping as a far more rewarding skill to solely putting different outfits together. It also meant knowing your customer, their psyche and encouraging women especially those with a low self esteem to become more confident in their own skin, empowering them to rock their individual style. Natalie’s motto is “it’s not what you wear but how you wear it, and how it makes you feel”. She adds “It’s important to feel comfortable in your own clothes as well as in your own skin”.

As Coco Chanel once said “fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening”

In 2005 Natalie set up her own personal shopping service, Style Icon, which didn’t just limit Natalie to shopping in one store but everywhere, for everyone and for everything. Style Icon’s three E’s. It was a risk leaving the security of a nine-five job to set up a business from scratch but apart from being prepared, Natalie is pleased to have made the tough sacrifices to financially support her dream.

The styling opportunities have been endless ever since. The business has enabled her to fulfil the lifestyle needs of businessmen, women and celebrities across the globe. Natalie recently styled Kanya King, founder of The MOBO Awards, in a Scottish theme outfit for a press conference in Glasgow soon to be the new venue for the MOBO awards. Natalie also works for reputable organisations such as:

  • London Fashion Week and The Clothes Show London to offer style advice
  • Reed Specialist Recruitment conducting corporate style presentations
  • Restaurants such as Cinnamon Kitchen and Mint Leaf Lounge based in the city organising lifestyle event
  • Colleges such as Newham College providing fashion-related career advise to the students.




Related Posts