Animal rights charity PETA has received criticism on social media for a marketing campaign at Wimbledon involving under-dressed women.
The charity served vegan and dairy-free treats to those waiting in the queue at Wimbledon, using waitresses dressed in bikini’s.
Officials at Wimbledon have confirmed that the campaign breaches their marketing guidelines, whilst people have taken to social media in droves to criticise ’70’s-style sexism’.
People have taken to Twitter to vent about PETA’s campaign:
How easy is it to live as someone who treats women ethically? Quite hard it seems. Not enough Peta T-Shirts to go around? https://t.co/qZBG7aHtOM
— Ian Morris (@IanMorris78) July 4, 2017
— Stephanie Alys (@StephanieAlys) July 4, 2017
Other accounts said that the campaign was ‘tired’ and that the brand’s image needed ‘reconsidering’.
PETA’s official Twitter account replied to a critics, stating they “support[s] anyone using their bodies to make a social statement if they chose to”.
Wait, are we back in the 1970s?
— katie (@katiemoffat) July 4, 2017
I fail to see what benefit some seventies style sexism has for animal rights. Has this approach ever actually convinced anyone to go vegan?
— SallyC (@sallyecho) July 3, 2017
Director of PETA, Elisa Allen, stood by the campaign, telling the Evening Standard:
“As an organisation staffed largely by feminist women, we believe women should be free to use their minds and bodies as political instruments to bring attention to animal suffering.”
“Our activists choose to participate in our colourful actions because they want to do something to make people stop and pay attention – which, in today’s hustle and bustle, is not always an easy feat.” she continued.
Allen went onto describe the approach as ‘proven successful’:
“…many of the people who stop and look then go on to try vegan milks and meats for the first time, take a leaflet, or visit our website to learn more about abusive animal agriculture.”
She continued to explain that men have had similar treatment to women in their campaigns:
“And it’s not just women who have bared all for the cause: men have posed shirtless, been strung up by their ankles and covered their bare bodies in “blood” to protest the annual bull slaughter in Pamplona, Spain.”
PETA have seen backlash in the past for their photo campaigns of celebrities posing nude. Pink, Eva Mendes and Khloe Kardashian have all posed nude for PETA in the past.