Recommended Read | Graduate to a Great Career: How Smart Students, New Graduates and Young Professionals Can Launch Brand You

Today’s job market is rapidly changing with competition fiercer than ever before – a traditional CV is no longer the best way to secure an interview.

Recommended Read: Graduate to a great CareerBut what if you changed the way you thought about applications and job-searches, and instead approached it like a marketer launching an exciting new brand?

Catherine Kaputa, brand strategist and bestselling author who led the iconic I❤NY campaign, knows exactly how to make an application have impact – by turning your passion and strengths into sensational branding tools, and creating brand YOU.

Full of job searching and application hacks, you will learn how to stand out from a sea of applicants using helpful exercises and fascinating insider strategies from companies like Google, Nike and Volvo. With practical advice on everything from CV formatting to internships, from networking to Skype interviews, Graduate to a Great Career will give you the tools you need to survive – and show you how to thrive.

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