Dr Catherine A. Baudino was filmed accepting the position on BBC2’s Money Programme, in The Apprentice-style reality television show, following a series of interviews with a headhunter and Maxwell himself. Footage from the programme shows Maxwell handing her the contract after she beat two male candidates to the coveted position.
But three months after her appointment as Head of the European Business Channel, which Maxwell was looking to launch, Dr Catherine arrived at The Daily Mirror building, the company’s HQ, and learnt there was no European Business Channel.
She said: “I did not have an office, I did not have a desk, I did not have a phone. I had been hired at a fabulous salary (the equivalent of £225,000 today) for a job that did not exist!”
Growing up in Central London as the only child of strict disciplinarian French parents, Dr Catherine quickly learnt that an obstacle was something to be overcome – not something that would limit her. Aged 17, she presented herself to eminent heads of departments and professors at her three preferred London universities and fearlessly explained that the French Baccalauréat was at least as good as English A Levels. She eventually obtained her PhD in Literature, aged 23.
Her book, Stepping into My Shoes, speaks to ambitious male and female executives who want to overcome obstacles to climbing the career ladder.
The book describes
After leaving Maxwell, Dr Catherine went on to become the first-ever European Business Director of the NASDAQ Stock Market – securing face-to-face meetings with the likes of Olivetti, Benetton and Parmalat or political figures like Romano Prodi, Prime Minister of Italy, and British MPs such as Michael Heseltine and Cecil Parkinson.
Next, she founded a company in the early 1990s to set up solar parks on agricultural land in Italy… then everything fell apart: Dr Catherine said: “My elderly parents fell to Parkinson’s (mother) and Dementia (father). As their only child, I felt I had to take on their care – and did so. This meant giving up my new venture, particularly as I was the only Italian speaker amongst my partners.”
Stepping Into My Shoes recounts the nine relentless years that followed, during which time Dr Catherine lost control of her freedom and identity. The 69-year-old tells how she gradually disentangled herself “from the abysses of despair” to recreate herself as an executive coach.
This is an unusual corporate adventure starring a courageous woman who trailblazed her way from academia to the boardroom and now works to inspire others through her war scars.