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Join the Red Rickshaw Revolution to celebrate ordinary women doing extraordinary things across India. Help us raise funds to empower many more. 

From the 9th – 18th March a Vodafone India Foundation member of staff will be joining the revolution.

In a nutshell, she has customised a local rickshaw (in the Vodafone red colour!) and will be riding it in a 2 woman rickshaw convoy along with India’s first ever female rickshaw driver, from Delhi to Mumbai, stopping off along the way to talk to inspirational women who have been pre-identified and recommended by NGO’s. Supporters can text their support along with why they’re proud to be a woman, using Vodafone’s Text Giving service.

All funds raised will go to 3 India based NGO’s who focus on the empowerment of women (Apne Aap Women’s Collective (AAWC), Breakthrough and Corp India). The Vodafone Foundation have offered to match £100k of funds raised. Facebook, YouTube and Twitter have all offered their partnership and support in this initiative – they recognise a great story when they hear one! The journey and the profiles of the inspirational women will be logged online in the form of daily written updates and videos.

Given the current debate around women’s rights issues in India, this could not be better timed.

Further details can be found here :

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